The Tourism Authority of Thailand (TAT) and Grab Thailand have launched the “Amazing Thailand, Travel with Grab” campaign to promote domestic travel by showcasing attractions in popular tourist spots and emerging secondary cities.
The campaign, running from April 1 to June 30, features “Unseen Thailand” through the “Eat Pray Shop” concept and offers discounts on Grab’s services, with a chance to win prizes worth over 35 million baht.
The promotion includes travel vlogs titled “Amazing Thailand, Travel with Grab The Series,” created with leading travel influencers to introduce hidden gems, local cuisine, spiritual sites, and unique shopping experiences. New users can also enjoy discounts of up to 100 baht on their first ride by using the promo code “NEW AMAZING,” totaling over 8 million baht in discounts.
The “Amazing Thailand, Travel confidently with Grab ” campaign comprises 3 key initiatives namely:
- The launch of Grab & Go tourist guidebook: The travel guide compiles a selection of tourist destinations, restaurants, festivals, and exciting activities that tourists should not miss across 4 major cities namely Bangkok, Pattaya, Chiang Mai, and Phuket. This comes in 2 versions, English and Chinese languages. Foreign tourists can find the guide book in GrabCar Premium service, or various travel destinations such as hotels, restaurants, and TAT’s alliances. The e-guidebook is also available for download at www.grab.com/th/campaign/travel-guidebook-2023/
- The development of “Super Host” online training course for Grab driver-partners: As part of the GrabAcademy learning platform for our partners, the course features knowledge shared by an expert from TAT. This will educate and provide guidance to GrabTaxi and GrabCar driver-partners as the frontliners of the country, to better serve tourists and introduce them to the tourist attractions.
- Consumer engagement activity called “Travel Confidently with Grab” to win a trip to Phuket and many prizes, along with discounts on Grab services: The activity encourages local travelers to go traveling and share photographs of their travel experiences in Thailand with the activity’s hashtag on GrabTH’s Official Facebook. Participants will stand a chance to win a round-trip to Phuket for 2 and a 2-night accommodation worth THB 50,000 in total, or other prizes such as a SmartWatch, travel luggage, and discounts from Grab services. The activity runs from June 5 – 30, 2023.
- In addition to this, Grab offers discounts for JustGrab, GrabCar, and Grab Electric VIP Taxi services users. By simply entering the “NEWTRAVEL” promo code, new user will get a maximum discount of up to THB 100, while existing users will get up to THB 80 discount when using the “TRAVEL” promo code. Besides, the user can enjoy a 15% discount on GrabFood and GrabMark services3 after taking a ride, from June 1 – July 15, 2023.
