According to a Q3 2023 report by DataReportal, Facebook maintains the highest penetration rate among social media platforms in Thailand, reaching approximately 91 percent of the population.
The number of Facebook users in Thailand reached around 50 million in 2023. Thailand can be counted among the leading social media countries in Southeast Asia.
In Thailand, the popularity of social media platforms extends beyond just Facebook. The Japanese instant messaging service Line also has a strong presence in the country, with penetration rates reaching high double-digit percentages. This indicates that Line is widely used and has a significant user base in Thailand.
The platform’s popularity suggests that it has effectively captured a large portion of the Thai population, making it a key player in the country’s social media and messaging landscape. This widespread adoption of Line highlights its importance as a communication tool and social networking platform in Thailand.
- 🥇 Facebook Ranking Facebook.com is ranked as the most visited social media networks website in Thailand as of June 2024, securing the top position. It is followed by Line.me and TikTok.com as the runners-up in terms of popularity in the country.
- 💬 Social Media Penetration in Thailand Line and Facebook Messenger follow closely behind Facebook in terms of social media penetration in Thailand. The country is considered one of the leading social media countries in Southeast Asia.
- ⏰ Time Spent on Social Media Thailand ranks among the global leaders in terms of time spent on social media. Platforms like Facebook, YouTube, TikTok, and e-commerce are widely used in the country, emphasizing its active social media presence. source
- Thailand ranks among the top countries globally for social media usage, with high engagement on platforms like Facebook, YouTube, TikTok, and e-commerce.
- The country leads in weekly online shopping and grocery purchases, reflecting a strong digital consumer behavior.
- Thai internet users show significant adoption of mobile payment platforms, indicating a growing trend towards cashless transactions.
Thailand is a prominent player in global social media and e-commerce, with its citizens spending significant time on platforms like Facebook, YouTube, TikTok, and Instagram. The country ranks high in social media usage, internet usage, and online shopping, with a large portion of internet users making weekly online purchases. Additionally, Thailand has a substantial user base for TikTok and shows significant engagement in mobile commerce and payment methods.
