Thailand launched an anti-scam digital literacy campaign on July 27 in a bid to make Thai users vigilant and equipped to tackle online deception, as well as support Thailand’s sustainable digital economy.
The #ThaisAware campaign is a collaboration between short-form video platform operator TikTok, the Ministry of Digital Economy and Society (DES), the Office of the Consumer Protection Board, the Bank of Thailand (BoT), the Central Investigation Bureau, the Securities and Exchange Commission (SEC), the Electronic Transactions Development Agency (ETDA), COFACT Project and the Thailand Consumers Council.
The campaign also allows TikTok users nationwide to create their content and put a hashtag #ThaisAware on it to communicate warnings and enhance skills to combat digital fraud.
Citing reports by the Cyber Crime Investigation Bureau, TikTok noted that 700 scams and fraud cases had occurred daily, with 40% involving e-commerce crime.
The most reported issues were online shopping scams (43.44%), followed by illegal websites (31.27%), and other issues like investment scams, online job fraud and personal data protection (25.29%)./.
The campaign involves educating the public on topics such as financial transaction scams, e-commerce fraud, and other online scams through educational content and user-generated content on TikTok.
