The Thailand Tourism Forum 2025, themed “Navigating Global Tourism Trends,” highlighted AI’s impact and sustainable tourism. The event emphasized community-based tourism and Thailand’s strategic priorities for future development.
Thailand Tourism Forum 2025
On 7 May 2025, the Thailand Tourism Forum took place in Bangkok, hosted by the Ministry of Tourism and Sports along with UN Tourism. The event, themed “Navigating Global Tourism Trends: Strengthening Thailand’s Tourism Industry,” attracted over 500 participants both onsite and online. Key attendees included Minister Sorawong Thienthong, Vice Minister Jakraphon Tangsutthitham, and representatives from various sectors.
Shaping the Future of Tourism
The forum emphasized Thailand’s commitment to global tourism advancements. Harry Hwang from UN Tourism highlighted continued partnerships, while Sandra Carvao discussed “Global Tourism Trends and Directions: 2025–2030.” A panel explored AI’s impact on tourism, emphasizing its transformative potential in reshaping travel and policy worldwide.
Thailand’s Strategic Tourism Vision
Minister Sorawong Thienthong stressed the importance of aligning with global trends to sustain Thailand’s tourism sector. He outlined strategic priorities, such as focusing on high-spending travelers and promoting community-based tourism. The Minister highlighted Borsuak Village as a model for sustainable development and urged collaboration to build the “Thailand Model” for future tourism.
Source : Thailand Tourism Forum 2025 Sets Vision for Sustainable and Future-Ready Travel


