The Tourism Authority of Thailand launched “Thai’d Up This Summer,” promoting family and youth tourism to lesser-known destinations. Key features include immersive youth experiences and exclusive family perks across Thailand.
Amazing Summer Campaign Launch
The Tourism Authority of Thailand (TAT) unveiled the “Amazing Grand Privilege in Amazing Summer Family Month” campaign, themed “Thai’d Up This Summer,” on 7 August 2025. Aimed at boosting family tourism during the green season, it encourages international visitors to discover less-traveled destinations and Thailand’s vibrant local culture. This initiative aligns with TAT’s commitment to offering creative and inclusive experiences for diverse travelers.
Youth and Family Travel Initiatives
Part of the Amazing Thailand Grand Tourism and Sports Year 2025, the campaign includes youth travel experiences and privileges for visiting families. The “Your Dream of Thailand Academy” invites young Europeans (18-25) to enter a contest for a chance to win a 10-day cultural journey in Thailand. This adventure includes community tourism and hands-on cultural discovery, fostering storytelling among participants who share their experiences online.
Exclusive Perks for Families
Running alongside the youth program, the “Amazing Grand Privileges for Family Tourists” offers exclusive perks for families visiting from August to September 2025. Collaborations with brands provide discounts, VAT refunds, and rewards. Highlights include savings at The Mall Group and Siam Piwat stores, airport transfer discounts, and rewards through the Grab app. HarborLand Play Centers enhance family fun with complimentary gifts for ticket holders.
Source : TAT Unveils “Thai’d Up This Summer” Campaign to Inspire Youth Travel and Family Adventures
