Connect with us

Asean

Thailand’s Department of Business Development targets e-commerce leader status in Asean

The hope is to dramatically increase online sales with the aim of doubling the aggregate trading value to 5.5 trillion baht by 2021

Boris Sullivan

Published

on

The Department of Business Development (DBD) has plans to nurture e-retailing in Thailand over the next few years and make it the highest-valued online market in Southeast Asia.

The hope is to dramatically increase online sales with the aim of doubling the aggregate trading value to 5.5 trillion baht by 2021, DBD permanent secretary Kulanee Isadisai said on Wednesday. This was “expected” to take Thailand to Asean leader status in e-commerce.

Big players in the e-marketplace and e-commerce sector, together with the DBD, were already planning  to promote and improve the standards of online shopping with this aim in mind. The DBD will set three targets to prepare Thailand’s retailers for technological integration, Ms Kulanee said.

The first step is to prepare both new and old generation entrepreneurs to utilise technology in order to maximise their products or services’ unique selling points. This will open new channels of marketing for many Thais who are not familiar with digital marketing.

The DBD has set a target of integrating around 10,000 new entrepreneurs in 2018 with  estimated sales of 500 million baht.

The second target is to create a user-friendly and safe environment for both retailers and consumers in the e-commerce industry.

This will be done through new verification processes which will require both sellers and buyers to have legitimate IDs on e-commerce platforms, and the use of ‘DBD verified’ stamps that shows a retailer has passed inspection by the DBD itself.

The third target aims to promote e-commerce and e-marketplace platforms through organising various events. The department is considering a “Thailand online mega sale” to boost sales for online retailers while creating a good marketing campaign for transitioning to online shopping. This event would hopefully generate at least 100 million baht in revenue.

Thai e-commerce targets leader status in Asean | Bangkok Post: tech

Continue Reading
Advertisement Load WordPress Sites in as fast as 37ms!
Comments

Asean

Electric vehicles (EV) industry gaining momentum in ASEAN

The development of electric vehicles (EV) is gaining momentum in Southeast Asian nations, as such vehicles require fewer parts and barriers to market entry are lower compared to engine-powered vehicles, according to The Yomiuri Shimbun.

Avatar

Published

on

The development of electric vehicles (EV) is gaining momentum in Southeast Asian nations, as such vehicles require fewer parts and barriers to market entry are lower compared to engine-powered vehicles, according to The Yomiuri Shimbun.

(more…)
Continue Reading

Asean

ASEAN’s new vision for Indo-Pacific and why it matters?

The centrality of the ASEAN has been emphasized amidst the geopolitical shifts that this region is encountering, like the ongoing tussle between the US and China

Avatar

Published

on

ASEAN, New Zealand explore ways to advance strategic partnership

The ten member Association of Southeast Asian Nations (ASEAN) has adopted the ‘ASEAN Outlook on the Indo-Pacific’ after more than a year of negotiations in the recently concluded (20th to 23rd June 2019) ASEAN Senior Officials Meeting (SOM) held in Bangkok, Thailand.

(more…)
Continue Reading

China

Can the China–Laos railway keep on track?

In the long run, the line through Laos will have to connect with the Nong Khai–Bangkok line in Thailand to make economic sense. But this could prove a challenge.

Avatar

Published

on

Of all the railway projects that Chinese companies are constructing in Southeast Asia, the China–Laos railway has proceeded most rapidly.

(more…)
Continue Reading

Most Read

Upcoming Events

Nov 27

The Future Energy Show Thailand

November 27 @ 10:00 am - November 28 @ 5:30 pm BMT

Press Release

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 10,909 other subscribers

Trending