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Thailand woos Southeast Asian tourists with shopping campaign

The programme called “Give Me Five” is set to increase shopping among tourists from Cambodia, Laos, Myanmar and Vietnam (CLMV) along with Indonesia, Malaysia and India.

Boris Sullivan

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The Tourism Authority of Thailand (TAT) has launched a new marketing campaign with the hope of luring 200,000 visitors from seven growing markets in Asia.

The programme called “Give Me Five” is set to increase shopping among tourists from Cambodia, Laos, Myanmar and Vietnam (CLMV) along with Indonesia, Malaysia and India.

The campaign will target families, women and incentive groups from 19 cities in India, Indonesia, Lao PDR., Vietnam, Myanmar, Malaysia and Cambodia, which are served by TAT’s campaign partner airlines, Thai Airways International and Thai Smile Airways.

Visitors travelling on the partner airlines on any of their flights between now and 30 September, 2019, will be eligible to receive discounts of 5-50% on a broad range of products and services along with many other privileges at the campaign’s partner retail shopping outlets, The Mall Group, Central Group and the Ratchprasong Business District Association in Bangkok.

To overcome the baggage weight restrictions, the partner airlines will give the shoppers an extra allowance of five kilogrammes per person on the return sector to their home cities.

TAT Governor Mr. Yuthasak Supasorn said, “The ‘Give Me 5’ tactical campaign is being launched in countries which have their school holidays and a number of long weekends during these off-peak months. It is expected to generate an estimated 200,000 visitors and 6.2 billion Baht in additional revenue.

“We are delighted to have received strong cooperative support from our national carriers and members of the Ratchaprasong Square Trade Association (RSTA) for this campaign.”

The Tourism Authority of Thailand (TAT) has launched a new shopping campaign, ‘Give Me 5’, to entice an additional 200,000 visitors from India and six ASEAN countries during the off-peak season of July-September.

“The range of products and services included in the discount offers is truly staggering. Visitors will also enjoy good accessibility as all the shopping areas are accessible by Skytrain stations and pedestrian walks.”

TAT Governor Mr. Yuthasak Supasorn

The countries chosen for the campaign generated a total of more than 10 million arrivals and 337 billion Baht in tourism earnings in 2018. All are growing strongly this year, compensating for what is expected to be a temporary slowdown in arrivals from China.

The 19 cities included in the campaign are all located within four to five hours flying time to Thailand. They are:

Cambodia: Phnom Penh and Siem Reap.

India: New Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, Chennai, Lucknow, and Jaipur.

Indonesia: Jakarta and Denpasar-Bali.

Lao: Vientiane and Luang Prabang.

Malaysia: Kuala Lumpur and Penang.

Myanmar: Yangon

Vietnam: Ho Chi Minh City and Hanoi.

In 2018, Thailand welcomed a record number of tourists, 38.27 million, an increase of 7.5 percent from the previous year. It hopes to greet 42 million foreign tourists in 2020

The retail outlets included in the campaign are all the 13 Bangkok malls and shopping centres of the Central Group including CentralWorld, Central Embassy and Zen, all the outlets of The Mall Group including The Emporium, The Emquatier and Siam Paragon, and exclusive upmarket outlets of the Ratchprasong Business District Association; such as, the Gaysorn Village, Erawan Bangkok and Tabtim Dreams.

In addition, many other smaller independent retail outlets ranging from watches and fashion as well as restaurants are included.

Mr. Yuthasak said,

The shopping discounts will complement the off-peak season special offers already featured by numerous Bangkok hotels and credit cards, thus enhancing the overall value-for-money factor. The campaign will be prominently marketed by TAT via online and offline media, and its overseas offices.

For specific details of the process as well as the terms and conditions, please check out www.giveme5thailand.com

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