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Vietnam Lao Cai popularises Sa Pa-Fansipan tourism trademark

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 Lao Cai (VNA) –The northern mountainous province of Lao Cai has built a strategy to popularise the Sa Pa- Fansipan tourism trademark till 2025 with a vision to 2030.

Director of the provincial Department of Culture, Sports and Tourism Ha Van Thang said the province now offers six main types of tourism products, namely resort, cultural-community, ecological, agriculture-craft
village, adventure sport and smart tourism products.

However, those products have not been able to create strong impression on visitors. Community tourist products are said to be monotonous, failing to meet visitors’ demand for experience and exploration.

Home to Fansipan, the highest peak in Indochina, but the
local tourism industry has not made full use of it for adventure sport tourism.

According to the strategy, Lao Cai expects to have 20 percent of tourists in key markets become aware of the Sa Pa- Fansipan trademark, 50 percent of visitors choosing Lao Cai for holidays based on the trademark, and 50 percent return to the province for long stay.

Thang said Lao Cai will renew its traditional tourist
products by fully tapping advantages in topography, climate and local
specialities and traditional handicrafts.

Chief of the Sa Pa township’s culture-information office
Hoang Thi Vuong said Sa Pa will build two community tourism areas imbued with
cultural identity of ethnic minorities under ASEAN standards.

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