Thailand's “Beauty Diving” initiative in Phuket promotes marine tourism to China’s growing diving market, integrating conservation and cultural activities.

The Molam Festival in Thailand highlights Isan’s musical heritage, promoting sustainable tourism and cultural exchange with T-Pop artists.

The Amazing Green Fest 2025 promotes eco-friendly tourism with zones for sustainability, markets, workshops, and eco-innovations at Sampran Riverside.

The Thailand Spa and Wellbeing Awards 2025 celebrated innovation and sustainability, reaffirming Thailand's global leadership in wellness tourism.

Thailand participates in ITE HCMC 2025, promoting regional tourism and sustainability, showcasing experiences for Vietnamese travelers, and enhancing connectivity.

TAT hosted the “Travel Tech Startup Networking” event boosting innovation in tourism with startups, operators, and policymakers collaborating.

Thailand launches "Trusted Thailand" Stamp to enhance safety and trust, focusing on tourism standards and international confidence.

Thailand and China celebrate 50 years of diplomacy with a massive 16-day caravan from Bangkok to Beijing, highlighting cultural ties.