TAT partners with Private Luxury Events to host Ultra Thailand 2027, connecting Thai tourism with ultra-luxury networks, fostering high-value tourism.

TAT's 2026 strategy targets high-value Chinese travelers by focusing on wellness, sport, culture, and family tourism across regions.

Hua Hin, a charming historic beach town south of Bangkok, is being promoted globally, focusing on luxury, heritage tourism.

Thailand's Tourism Authority promotes wellness tourism with international creator journeys, emphasizing surf therapy and "Healing Is the New Luxury" experiences.

World Travel & Culture Expo 2026 announced for October, promoting tourism, culture, and investment in Thailand as ASEAN hub.

Thailand's Trusted Thailand initiative ensures traveler safety through certifications, apps, and partnerships, enhancing travel confidence and security.

Thailand updates visa measures, adding categories for 65 countries. Key changes include India's 30-day exemption and enhanced digital screening.

Thailand reminds foreign visitors to have proof of sufficient funds ready for entry, based on longstanding immigration rules.