# Thailand to roll out a THB 2.45bn tourism boost, offering 500,000 co-pay subsidies and airfare discounts

- Link: https://www.thailand-business-news.com/banking/320041-thailand-to-roll-out-a-thb-2-45bn-tourism-boost-offering-500000-co-pay-subsidies-and-airfare-discounts
- Published: 2026-07-25T07:25:00+07:00
- Author: Chloe Zhou

Thailand plans three tourism-boosting schemes: a 1.75-billion-baht co-payment programme
covering hotels, restaurants, and attractions nationwide; 200-million-baht domestic
airfare discounts for 400,000 seats; and a 500-million-baht international flight
initiative targeting 487,000 visitors. All require Cabinet and committee approval
before implementation, expected late 2026.

## Key Points

• **Thai Travel Thai Plus**: Nationwide co-payment scheme covering hotels, restaurants,
attractions, spas, tours, and transport; needs 1.75B baht (2026-27), projecting 
32B baht impact and 1.6B baht tax revenue.

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• **Fly Thai All the Feeling**: Subsidizes 400,000 airline seats (400-600 baht discounts)
to secondary cities; costs 200M baht, expects 200,000 trips and 1.6B baht economic
activity.

• **Thailand Air Connect**: Supports 600+ international flights, targeting 487,000
visitors via 500M baht marketing budget, projecting 23.166B baht revenue. All require
Cabinet approval before launching (~late 2026).

### Thai Travel Thai Plus: A Nationwide Co-Payment Scheme

The Thai Travel Thai Plus initiative is a **co-payment scheme designed to cover 
all 77 provinces**, spanning a wide range of tourism services such as **hotels, 
restaurants, attractions, OTOP shops, spas, one-day tours, car and boat hire, and
public transport**. The programme requires a budget of **1.75 billion baht**, to
be allocated across the **2026 and 2027 fiscal years**. Officials project the scheme
could generate a substantial **economic impact of 32.046 billion baht**, alongside
roughly **1.6 billion baht in tax revenue**. By subsidising a broad spectrum of 
tourism-related spending, the plan aims to boost domestic consumption while supporting
small and community-based businesses nationwide, reinforcing Thailand’s tourism 
recovery strategy.

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### Airfare Incentives and International Connectivity Programmes

Complementing the domestic scheme, **Fly Thai All the Feeling** would subsidise **
400,000 airline seats** across six domestic carriers, offering **400 baht discounts
for major cities** and **600 baht for secondary destinations** on a first-come, 
first-served basis. With a budget of **200 million baht**, it is expected to generate**
200,000 trips** and **1.6 billion baht** in economic activity. Meanwhile, **Thailand
Air Connect** targets international travel, allocating **500 million baht** for 
joint marketing with airlines and charter operators. The initiative aims to support**
600 flights** and attract **487,000 international visitors**, generating an estimated**
23.166 billion baht** in tourism revenue.

### Pending Approval and Implementation Timeline

Despite their promising projections, **none of the three proposals has been finalized**.
Each requires formal endorsement from the **public-private tourism committee** and
the **Cabinet**, as well as confirmation of the requested **central budget allocations**.
Collectively, the measures are designed to **stimulate domestic spending, promote
travel to secondary cities, and strengthen international air connectivity**, forming
a cohesive strategy to revitalize Thailand’s tourism sector. If approved, the **
Thai Travel Thai Plus** co-payment scheme is expected to become operational by **
late 2026**, marking a significant step in the government’s broader effort to accelerate
tourism-driven economic recovery through coordinated public-private investment.

**Source** : [Thailand plans THB2.45bn tourism stimulus with 500,000 co-pay subsidies and airfare discounts](https://www.nationthailand.com/news/general/40068660)