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Thailand to spend $1.25M to boost MICE industry

International meetings, incentives, conventions and exhibitions (MICE) industry suffered up to more than one billion baht in losses.

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Economic ministers have approved 40 million THB for a campaign to rejuvenate confidence in Thailand’s hosting of international meetings.

According to deputy government spokesperson Watchara Kannika, the mentioned budget was decided from Thailand Convention and Exhibition Bureau’s (TCEB) proposed 200 million THB.

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Thailand's operators of international meetings, incentives, conventions and exhibitions (MICE) industry suffered up to more than one billion baht in losses.

The move comes following a two-month political row, where the international meetings, incentives, conventions and exhibitions (MICE) industry suffered up to more than one billion baht in losses. The economic ministers agreed on three projects to boost the MICE market, such as meetings for leaders and executives, a meeting to strenghthen the MICE industry and a meeting to support and attract workers.

The economic minister also assigned the Public Relations Department to be in charge of inviting press and foreign businessmen to hold meetings in Thailand.

According to President of TCEB Akapol Sorasuchart, TCEB will also propose a roadmap to the Cabinet in August to launch Thailand as a regional hub for MICE.

via TCEB given THB 40 bn to boost MICE industry : National News Bureau of Thailand.

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