With the rising popularity of digitally mobile devices, Thailand now turns to hand-held electronic equipment to promote its tourism campaign, Thai news agency reported Thursday.The state Tourism Authority of Thailand TAT on Thursday officially launched its mobile application to promote the country’s tourism campaign, known as “Amazing Thailand”, on popular platforms such as iPhone, BlackBerry and Android.
Although contents about Thai tourism generated by TAT is available on the agency’s website, but from now people can also download them on their cell phones or other hand-held devices.
It gets rid of the burden of carrying a lot of guide books
TAT governor Suraphon Svetasreni told reporters at the launching.Suraphon said the mobile application is now available free-of- charge in English language only as so far the great majority of users downloading TAT contents on their mobile devices have been Western people.
The Tourism Authority of Thailand is approaching travellers through its “Amazing Thailand” mobile application, hoping to double its website page views to 100 million over the next six months.
TAT announced that it had made uptodate information about Thailand tourism accessible through smart phones such as iPhone, Blackberry and Android, as well as iPad and iPod Touch.
The move is aimed at attracting smartphone and Internet users to visit the website and get the latest information about Thailand, including attractions, photos and instant information.
Among national tourism organisations, TAT follows only Australia and Singapore in Facebook members, with 1.2 million around the world.
TAT Governor Suraphon Svetasreni said more than 550 million people used social networks, especially Facebook. Of that number, 150 million people use Twitter. In Thailand
Thailand aims to push its games and content industry
After almost a year under the pandemic, the number of game players in Thailand rose to 32 million and helped the market generate over a billion dollars in 2020, according to NewZoo, an international analytics and market research group.
Thailand’s H1 Investment Applications rise 158% in combined value, BOI says
Japanese firms ranked first with 87 projects worth 42.8 billion baht, followed by investments from the U.S. with 18 projects worth 24.1 billion baht, and China with 63 projects worth 18.6 billion baht.
In the first six months of 2021, Thailand’s investment applications increased 14% from the year earlier period in terms of the number of projects, and 158% in combined value, led by increasing foreign direct investment (FDI) applications, sustained growth in target industries including the electronics and medical sectors, as well as in power generation, the Thailand Board of Investment (BOI) said.(more…)
Can border reopening revive tourism in South-East Asia?
In Thailand, where pre-pandemic tourism accounted for 11-12% of GDP, the country lost an estimated $50bn last year as Covid-19...
Thailand dropped from UK’s tough covid-19 travel ‘red list’
Earlier, Thailand was listed among countries with high infection levels that were put on a ‘red list’, requiring arrivals to...
The ASEAN-Russia Trade and Investment Cooperation Work Program
ASEAN and Russia recently agreed to enhance and widen economic cooperation at the 10th ASEAN Economic Ministers (AEM)-Russia Consultations held...
Flexible Workspace Startup Worklounge Debuts with 20+ Luxury Member Lounges in Thailand
Worklounge launches a premium membership granting remote professionals and executives access to exclusive hotel lounges across Thailand. Their platform is...
5 insights to guide ASEAN’s digital generation in a post-pandemic world
We surveyed 86,000 people from six ASEAN countries about their views for a post-pandemic world. The ASEAN Digital Generation Report...