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Thailand Turns To Mobile Devices To Promote Tourism

The Tourism Authority of Thailand is approaching travellers through its “Amazing Thailand” mobile application, hoping to double its website page views to 100 million over the next six months.

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With the rising popularity of digitally mobile devices, Thailand now turns to hand-held electronic equipment to promote its tourism campaign, Thai news agency reported Thursday.The state Tourism Authority of Thailand TAT on Thursday officially launched its mobile application to promote the country’s tourism campaign, known as “Amazing Thailand”, on popular platforms such as iPhone, BlackBerry and Android.

Although contents about Thai tourism generated by TAT is available on the agency’s website, but from now people can also download them on their cell phones or other hand-held devices.

It gets rid of the burden of carrying a lot of guide books

TAT governor Suraphon Svetasreni told reporters at the launching.Suraphon said the mobile application is now available free-of- charge in English language only as so far the great majority of users downloading TAT contents on their mobile devices have been Western people.

via BERNAMA – Thailand Turns To Mobile Digital Devices To Promote Tourism.

The Tourism Authority of Thailand is approaching travellers through its “Amazing Thailand” mobile application, hoping to double its website page views to 100 million over the next six months.

TAT announced that it had made uptodate information about Thailand tourism accessible through smart phones such as iPhone, Blackberry and Android, as well as iPad and iPod Touch.

The move is aimed at attracting smartphone and Internet users to visit the website and get the latest information about Thailand, including attractions, photos and instant information.

Among national tourism organisations, TAT follows only Australia and Singapore in Facebook members, with 1.2 million around the world.

TAT Governor Suraphon Svetasreni said more than 550 million people used social networks, especially Facebook. Of that number, 150 million people use Twitter. In Thailand

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