Connect with us
CGIF-10th-Year-Anniversary

Business

A Post-Advertising Business Model That is 6X More Valuable

There is a lot to dislike about advertising supported business models. Ads are generally annoying.

Boris Sullivan

Published

on

There is a lot to dislike about advertising supported business models. Ads are generally annoying. They are so scattershot that the overwhelming bulk of them fail to motivate anything like a sale.

They cause those running web sites to flood them with frantically produced content, causing the quality of the experience to erode. Worst of all, the hunt for better ways to target ads is creating entire categories of companies with a vested interest in tracking everything we do online or on a mobile device, with the goal of aggregating this information and selling it. And that industry is only in its infancy — I shudder to think of where it’s heading. But the biggest problem with ads is that we are all increasingly sophisticated at tuning them out.

Now, imagine if instead of blasting out ads that are for the most part meaningless to those receiving them, an advertiser could instead pay to get access to a real, live, customer who was genuinely interested in and possibly in the market for whatever they were selling. Wouldn’t it be worth something to know that those customers are actually keen to find out more about the product? And to be able to design your products and services with those specific customers in mind? Very valuable indeed.

Well, that model exists and some savvy entrepreneurs are beginning to take major advantage of it. It’s called the affiliate model and in some ways it’s back to the future. In the affiliate model, payments are made for referrals to the affiliate’s site. In other words, if I’m in the market for the very best olive pitter on the planet, I might visit the web site of a cooking guru to see what that person would recommend.

If they post their recommendation with a link, and I click on the link, the olive pitter producer pays the guru for the referral. Isn’t that nice? People not in the olive pitter market don’t have to endure ads for them and people who are can build a community around the expertise of the guru.

Some businesses are taking major advantage of this. Kevin Kelley, a founder of Wired Magazine and now its senior maverick, runs a referral site called Cool Tools. The New York Times quoted him as noting that his referral revenue exceeds his advertising revenue six to one. So here’s a holiday wish from me. Advertisers: Stop bothering me with irrelevant and irritating ads for things I will never buy. Instead, figure out how to use trusted sources to make offers only to the people who will really want them, and leave the rest of us alone.

Continued –

A Post-Advertising Business Model That is 6X More Valuable

Comments

Business

Online intellectual property dispute platform to go live next year

The online dispute settlement platform for intellectual property cases will assist with cases related to copyright, patents, and trademark infringements using digital technology.

National News Bureau of Thailand

Published

on

Pantip Plaza Electronic display

BANGKOK (NNT) – The Department of Intellectual Property has introduced its online dispute settlement services covering intellectual property cases that it developed with the Thai Arbitration Institute.

(more…)
Continue Reading

Business

Thailand pushes for “Ease of Doing Business” reforms

Thailand is in the process of responding to the World Bank’s advice and the “Ten for Ten” proposal by five ambassadors to Thailand, according to Deputy Prime Minister and Minister of Energy Supattanapong Punmeechaow.

Olivier Languepin

Published

on

The government has made improving the business environment in Thailand a key policy by setting a goal to raise the ranking of the ease of doing business to be among the top 20 countries in the world.

(more…)
Continue Reading

Business

Thailand remains in pole position for the highest funds raised across Southeast Asia

Taking the top two spots on the region’s leaderboard this year are Thailand’s Central Retail Corporation Public Company Limited and SCG Packaging Public Company Limited with US$1.77 billion and US$ 1.27 billion funds raised respectively

Pr News

Published

on

By

Thailand’s Central Retail Corporation Public Company Limited raised US$1.77 billion in 2020

THAILAND, 26 November 2020 — Capital markets across Southeast Asia stayed resilient in 2020 despite a host of uncertainties from the evolving global health crisis to the worsening US-China trade tensions and the impact of the US presidential elections.

(more…)
Continue Reading
Advertisement

Latest

Most Viewed

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 13,520 other subscribers

Trending