Connect with us
CGIF-10th-Year-Anniversary

Business

Shortage of digital marketing staff hinders Thai businesses growth

A shortage of digital marketing staff is putting Thai businesses at a significant competitive disadvantage, according to Bangkok Post, based on JobsDB Thailand, Asia’s leading job-search website.

Avatar

Published

on

A shortage of digital marketing staff is putting Thai businesses at a significant competitive disadvantage, according to JobsDB Thailand, Asia’s leading job-search website.

Managing director Noppawan Chulakanista said more than 85% of Thai companies are now facing such a shortage, caused by the rising number of internet users and increased digital ad spending.

With 56% of the Thai population or more than 35 million people being internet users, Thai enterprises have to be more active in digital marketing, she added.

In 2015, ad spending on digital media in Thailand exceeded 8.08 billion baht.

The need to hire digital staff has become even more urgent with the government’s promotion of the Thailand 4.0 master plan and an innovation-driven economy, said Ms Noppawan.

JobsDB’s database shows that more than 5,000 digital marketing jobs are now available, but only 700 have attracted applications.

“This reflects that more than 85% of businesses must be lacking staff for this field of work,” said Ms Noppawan.

JobsDB has found that the salaries of people working in digital marketing are about 61% higher than those of people working in conventional marketing.

Read More : Thailand short on digital marketing staff 

Comments

Business

Online intellectual property dispute platform to go live next year

The online dispute settlement platform for intellectual property cases will assist with cases related to copyright, patents, and trademark infringements using digital technology.

National News Bureau of Thailand

Published

on

Pantip Plaza Electronic display

BANGKOK (NNT) – The Department of Intellectual Property has introduced its online dispute settlement services covering intellectual property cases that it developed with the Thai Arbitration Institute.

(more…)
Continue Reading

Business

Thailand pushes for “Ease of Doing Business” reforms

Thailand is in the process of responding to the World Bank’s advice and the “Ten for Ten” proposal by five ambassadors to Thailand, according to Deputy Prime Minister and Minister of Energy Supattanapong Punmeechaow.

Olivier Languepin

Published

on

The government has made improving the business environment in Thailand a key policy by setting a goal to raise the ranking of the ease of doing business to be among the top 20 countries in the world.

(more…)
Continue Reading

Business

Thailand remains in pole position for the highest funds raised across Southeast Asia

Taking the top two spots on the region’s leaderboard this year are Thailand’s Central Retail Corporation Public Company Limited and SCG Packaging Public Company Limited with US$1.77 billion and US$ 1.27 billion funds raised respectively

Pr News

Published

on

By

Thailand’s Central Retail Corporation Public Company Limited raised US$1.77 billion in 2020

THAILAND, 26 November 2020 — Capital markets across Southeast Asia stayed resilient in 2020 despite a host of uncertainties from the evolving global health crisis to the worsening US-China trade tensions and the impact of the US presidential elections.

(more…)
Continue Reading
Advertisement

Latest

Most Viewed

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 13,413 other subscribers

Trending