# TAT Launches “Nihao Month” to Celebrate 50 Years of Thailand-China Relations

- Link: https://www.thailand-business-news.com/china/157571-tat-launches-nihao-month-to-celebrate-50-years-of-thailand-china-relations
- Published: 2024-08-22T10:56:00+07:00
- Author: Jessica Lee

**The Tourism Authority of Thailand has announced “Nihao Month” to celebrate 50 
years of relations with China. The event will feature various activities aimed at
boosting tourism and cultural ties between the two countries, with a target of 250,000
arrivals and extensive promotional efforts.**

The Tourism Authority of Thailand (TAT) is set to celebrate 50 years of diplomatic
relations with China through a festival named Nihao Month, occurring in late September
and early October. This celebration seeks to strengthen tourism cooperation and 
raise awareness about the cultural festivities in both countries surrounding this
significant anniversary.

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TAT aims for around 250,000 arrivals from China during Golden Week and anticipates
generating 500 million online views through promotions. A highlight includes the“
Amazing Thailand, Mid-Autumn Night” event featuring cultural ambassadors, expected
to attract even more interest in Thailand as a travel destination.

In October, TAT will host the Sound of Friendship concert at Bangkok’s Siam Paragon
and engage in joint promotions with Chinese travel platforms, offering special deals
to entice Chinese tourists from September to December.