The demand for Thai dried fruits in China is surging, driven by health-conscious consumers. Strong market growth is supported by e-commerce, innovative processing, and cultural exchange, enhancing export opportunities.
The demand for Thai dried fruits in China has surged, driven by a growing preference for healthier snack options. Consumers appreciate the unique flavors and nutritional value of products like dried mangoes and durians. This rising interest has prompted Thai exporters to enhance their market presence through e-commerce and local partnerships, aligning with the increasing consumer shift towards quality and transparency.
In 2023, the Chinese dried fruit market reached 146 billion yuan, with forecasts predicting a rise to 335 billion yuan by 2028. Health-conscious consumers, prioritizing low-sugar and additive-free products, favor online shopping, with 81.4% purchasing digitally. Thai imports to China also see significant growth, with 4.3 billion baht in 2024, indicating strong demand for high-quality dried fruits.
Social media and influencer marketing further promote Thai dried fruits as trendy options in China. As the market shifts toward premium organic products, Thai producers are innovating with sugar-free alternatives. Strengthening trade relations between Thailand and China not only boosts agricultural exports but also encourages cultural exchange, enhancing appreciation for Thai flavors among Chinese consumers.
