# Government Boosts Confidence in Durian Exports, Emphasizes Quality and Market Growth

- Link: https://www.thailand-business-news.com/china/207375-government-boosts-confidence-in-durian-exports-emphasizes-quality-and-market-growth
- Published: 2025-04-14T11:00:00+07:00
- Author: Supaporn Naksuwan

Govt Strengthens Confidence in Durian Exports, Focuses on Quality and Market ExpansionThe
government has announced a renewed commitment to boosting durian exports by prioritizing
quality assurance and exploring untapped international markets. Leveraging advanced
agricultural techniques and stringent quality control measures, authorities aim 
to position locally grown durians as premium products on the global stage.

Efforts are also underway to establish stronger trade partnerships and streamline
export regulations, ensuring a smoother path for growers and exporters. By fostering
collaboration between farmers, exporters, and trade officials, the initiative seeks
to enhance the industry’s competitiveness while meeting the rising global demand
for the “king of fruits.”

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## Key Takeways

 * Thailand is addressing concerns about chemical contamination in durians and collaborating
   with Chinese authorities to streamline import inspections. With a 37% expected
   rise in durian output, Thai officials are implementing measures to stabilize 
   the market and maintain pricing consistency as the harvest season begins.
 * Minister Pichai plans to invite Chinese officials to inspect local farms to ensure
   quality controls and facilitate faster inspections, reducing spoilage risks. 
   Thailand is also targeting new export markets, including the U.S., EU, and India,
   aiming for significant sales growth and further trade discussions.
 * Efforts are underway to register Thai durian as a Geographical Indication (GI)
   product, highlighting its unique quality and enhancing its global reputation.
   The Thai government seeks to position its durian as the world’s finest, capitalizing
   on its nutritional value and premium status.

Thailand is actively addressing concerns about the safety and **quality of its durian
exports, particularly to China**. Commerce Minister Pichai Naripthaphan reassured
global markets by stating that Thailand has tackled the BY2 chemical contamination
issue in durians, collaborating with Chinese authorities to improve import inspection
processes. At a Chanthaburi meeting, Pichai, alongside Governor Monsit Pisanthanawat
and other officials, discussed strategies to ensure high-quality durian production
as the May harvest season approaches.

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With a projected 37% increase in durian output to 1.76 million tons, the Ministry
of Commerce has rolled out seven measures to stabilize the market and maintain price
consistency. To enhance credibility, the Minister plans to invite **Chinese officials
to inspect Thai durian farms, demonstrating stringent quality controls. **Improved
inspection procedures with China, focusing on random sampling, aim to reduce delays
and spoilage. Thailand is also expanding export markets to the U.S., EU, and India,
expecting 950,000 tons in sales, exceeding 10 billion baht. Additionally, efforts
are underway to register Thai durian as a Geographical Indication (GI) product, 
enhancing its global reputation.

[Read More](https://thainews.prd.go.th/thainews/news/view/993638/?bid=1)