# Special Report: Adapting to the Emerging Era of Chinese Standards

- Link: https://www.thailand-business-news.com/china/247651-special-report-adapting-to-the-emerging-era-of-chinese-standards
- Published: 2025-10-08T08:40:00+07:00
- Author: Boris Sullivan

**Bangkok, Thailand** — In a world increasingly defined by technological competition,
the battle for global manufacturing leadership is no longer fought solely through
pricing and production volume. A subtler, yet more powerful, contest is underway:
the fight to set global industrial standards. And China, long a hub for manufacturing,
is now a determined “rule-maker” with profound implications for countries like Thailand.

Key aspects of this push include:

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 * **Strategic Investment:** China is investing heavily in standardization, with
   government-backed programs at universities and a focus on nurturing talent in
   this area. State-owned enterprises and even private firms like Haier are actively
   working to develop and promote their own standards on the international stage.
 * **Focus on Emerging Industries:** The strategy is particularly focused on high-
   tech sectors identified in plans like “Made in China 2025” and the 14th Five-
   Year Plan. These include new-energy vehicles (NEVs), robotics, aerospace, semiconductors,
   and intelligent manufacturing.  
 * **Global Influence:** China is seeking to increase its representation and influence
   in international standards organizations, helping Chinese experts secure senior
   positions on key committees. The country has also been steadily increasing its
   number of international standard initiatives and has converted a significant 
   number of global standards into national ones.  

While Thailand’s manufacturing sector has traditionally been a key player in the
global supply chain, often working under standards set by Western and Japanese companies,
a new dynamic is emerging. China is aggressively promoting its own standards, particularly
in high-growth, high-tech sectors such as electric vehicles (EVs), 5G, and smart
manufacturing. This is not just a commercial push; it is a long-term, strategic 
initiative supported by the state and major corporations.

### The “Standards Tsunami” and Its Local Impact

**Economic Implications:** The stakes are high. By leading the creation of new standards,
Chinese companies can gain a significant competitive advantage, forcing rivals to
adapt to their specifications and helping to increase their global market share.**
This is seen as a way to transition from a low-cost manufacturing hub to a technological
leader.  **

**Challenges and Geopolitical Context:** This push is taking place against a backdrop
of global trade tensions and a desire by other countries to “de-risk” and diversify
their supply chains away from China. This has led to an acceleration in the adoption
of AI and smart manufacturing to offset rising costs and geopolitical uncertainties.

For Thai businesses, the shift presents a dual challenge and opportunity. A recent
analysis by the Siam Commercial Bank Economic Intelligence Centre (SCB EIC) warned
that nearly 3,000 Thai manufacturing businesses are at risk of becoming little more
than traders for Chinese goods, potentially misrepresenting product origins to bypass
tariffs. **This “tsunami” of cheap Chinese imports is putting immense pressure on
local industries, from steel and plastics to electronics.** The result is a concerning
decline in domestic production and a structural shift where Thailand risks becoming
a mere assembly and transit hub rather than a value-adding producer.

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However, the picture is more complex in the burgeoning EV sector. While Chinese 
brands like BYD, MG, and Great Wall Motor have secured a dominant market share (
collectively over 65%), they are also investing heavily in local manufacturing. 
This is where the standards battle comes to the forefront. **Chinese firms are not
just selling cars; they are establishing a parallel EV supply chain in Thailand**,
bringing with them their own technologies, components, and, most importantly, their
own technical standards.

### Adapting or Being Left Behind

For Thai businesses, the critical question is how to respond. The options are clear:

 * **The “Buy-and-Sell” Model:** A risky path where companies become low-margin 
   distributors or basic assemblers of Chinese products. This offers little long-
   term value and leaves businesses vulnerable to market fluctuations and competition.
 * **Embracing the New Ecosystem:** A more strategic approach that involves integrating
   into the Chinese-led supply chain. This means adapting to new technical standards,
   investing in a skilled workforce, and potentially becoming a key supplier of 
   components to Chinese mega-factories in Thailand. For instance, the Thai government
   is actively encouraging Chinese automakers to source parts locally and is even
   in talks to secure technology transfer agreements.
 * **Pioneering an Independent Path:** Continuing to align with established global
   standards from other major economies. This strategy is vital for maintaining 
   Thailand’s position as a regional hub for a diverse range of industries and export
   markets, including those in the U.S. and Europe, which are also wary of China’s
   growing influence.

### The Road Ahead for Thailand

The Thai government is well aware of the challenges. While welcoming Chinese investment,
it is also taking steps to protect local industries, including a proposed VAT on
low-priced imports. However, the long-term solution lies not just in trade barriers
but in a proactive strategy for industrial transformation.

To navigate this new landscape, Thai policymakers and business leaders must focus
on:

 * **Human Capital Development:** Training a new generation of workers in the skills
   required for advanced manufacturing, including AI, automation, and battery technology.
 * **Strategic Policy:** Carefully screening foreign investment to ensure it creates
   genuine, high-value jobs and promotes technology transfer, rather than simply
   using Thailand as a tariff-dodging assembly point.
 * **Regional Collaboration:** Working with other ASEAN nations to develop a unified
   stance on industrial standards, ensuring the region as a whole is not simply 
   a passive recipient of foreign technology but an active participant in global
   value chains.

The “hidden standards battle” is a complex chessboard, and Thailand’s decisions 
in the coming years will determine whether it thrives as a technological partner
or is relegated to a minor role in the new global manufacturing order.
