# Thailand named Guest Country of Honour at CITM 2025

- Link: https://www.thailand-business-news.com/china/273146-thailand-named-guest-country-of-honour-at-citm-2025
- Published: 2025-12-22T10:40:38+07:00
- Author: Tourism Authority of Thailand

**Thailand is the Guest Country of Honour at CITM 2025 in Haikou, celebrating 50
years of Thailand–China relations. TAT aims to boost tourism cooperation and attract
Chinese travelers.**

### Thailand Honored at CITM 2025

In December 2025, Thailand was named Guest Country of Honour at the China International
Travel Mart (CITM) in Haikou, celebrating 50 years of Thailand–China diplomatic 
relations. The Tourism Authority of Thailand (TAT) led the Thai delegation, showcasing
the country’s rich tourism offerings. TAT Governor Ms. Thapanee Kiatphaibool emphasized
the event’s significance in strengthening Thailand’s appeal to Chinese tourists,
aiming to boost high-quality travel demand and reinforce Thailand as a top destination
for visitors from China.

ADVERTISEMENT

### Strategic Partnerships and Cultural Showcases

CITM 2025, held at Hainan’s International Convention and Exhibition Centre, was 
a strategic platform for tourism partnerships. The Thailand Pavilion featured cultural
displays like traditional Thai massage, handicraft activities, and performances,
facilitating engagement with Chinese partners. Additionally, TAT organized an Amazing
Thailand Networking Lunch with leading Chinese tour operators and airlines. The 
event highlighted Hainan’s role as a gateway for ASEAN tourism, promoting Thailand’s
diverse travel experiences and fostering cooperation.

### Boosting Tourism and Economic Growth

Alongside the exhibition, TAT signed agreements with local tourism authorities and
Tongcheng Travel Holdings to enhance travel connectivity and strategic cooperation.
These initiatives aimed to raise Thailand’s destination awareness and stimulate 
travel demand during peak seasons. In 2025, Thailand welcomed 4.24 million Chinese
visitors, ranking second among international arrivals, driven by attractions in 
Bangkok, Phuket, and Chiang Mai. Thailand’s participation in CITM is expected to
further bolster its image and attract high-quality travelers.

### Related**Posts**

###  󠀁[Phuket named top wellness destination by Canadian travellers](https://www.thailand-business-news.com/press-release/331672-phuket-named-top-wellness-destination-by-canadian-travellers)󠁿

###  󠀁[TAT highlights Thailand’s film production talents and tourism charm at TIFF 2026](https://www.thailand-business-news.com/tourism/329371-tat-highlights-thailands-film-production-talents-and-tourism-charm-at-tiff-2026)󠁿

###  󠀁[Weather and travel updates for Bangkok and its nearby regions](https://www.thailand-business-news.com/tourism/331213-weather-and-travel-updates-for-bangkok-and-its-nearby-regions)󠁿

###  󠀁[TAT highlights “Healing is the New Luxury” at the Tourism Expo Japan 2026](https://www.thailand-business-news.com/health/331124-tat-highlights-healing-is-the-new-luxury-at-the-tourism-expo-japan-2026)󠁿

**Source** : [Thailand named Guest Country of Honour at CITM 2025](https://www.tatnews.org/2025/12/thailand-named-guest-country-of-honour-at-citm-2025/?utm_source=rss&utm_medium=rss&utm_campaign=thailand-named-guest-country-of-honour-at-citm-2025&rand=55352)