The Ministry of Commerce is promoting Thai products on Tmall through live commerce and key opinion leaders. The TOPTHAI project, now in its fifth year, boosts global market access for Thai SMEs.
Key Points
- The Ministry of Commerce, via the Department of International Trade Promotion, is enhancing marketing channels for Thai products on Tmall through the TOPTHAI project, featuring Thai SELECT, TTM, and PM Awards labels.
- The campaign, running from January 15 to 25, 2026, utilizes live commerce and key opinion leaders to expand consumer reach and stimulate purchasing decisions ahead of the Lunar New Year.
- In its fifth year, the TOPTHAI project collaborates with leading e-commerce platforms in nine global markets, benefiting over 2,400 Thai brands and generating 800 million baht in value. For more details, contact the DITP hotline at 1169 or visit thaitrade.com for seller applications.
The Ministry of Commerce, through the Department of International Trade Promotion (DITP), is expanding marketing channels for Thai products with Thai SELECT, TTM, and PM Awards labels on Tmall as part of the TOPTHAI project.
The campaign uses live commerce with key opinion leaders in the Chinese market to broaden consumer reach, enhance the image of Thai products, and stimulate purchasing decisions from January 15 to 25, 2026, ahead of the Lunar New Year.
Now in its fifth year, the TOPTHAI project partners with leading e-commerce platforms in nine global markets, giving Thai SMEs greater access to international consumers. More than 2,400 Thai brands have participated, generating over 800 million baht in value.
Those interested can contact the DITP hotline at 1169 or visit thaitrade.com for more information. Applications to become sellers can be submitted through thaitrade.com.
Source : DITP Boosts Thai Products with Live Commerce Push in China
