Thailand’s Agricultural Office in Guangzhou promotes Thai fruits in Shantou, Guangdong, featuring retail promotions and tastings. Online sales thrived, emphasizing quality control standards to boost consumer confidence.
Key Points
- The Agricultural Office of Thailand in Guangzhou is promoting Thai fruit in China, particularly in Shantou, Guangdong province. This campaign, run with Shenzhen Pagoda Industrial Group, aims to enhance access to secondary markets.
- Retail promotions at Pagoda stores and tasting events on Xiaogongyuan Pedestrian Street featured premium Thai fruits like Monthong durian, Nam Hom coconut, longan, mangosteen, and rose apple, attracting significant public interest.
- Online outreach, including live-stream sales of Thai durian on Douyin, expanded the audience. The agricultural consul shared information on production standards and quality control measures, ensuring no unripe fruit, pests, misrepresentation, or harmful chemicals, boosting consumer confidence.
Thailand’s Agricultural Office in Guangzhou is expanding its campaign to promote Thai fruit in China, with recent activities centered in Shantou, a city of about 5.6 million people in Guangdong province. The event was held in cooperation with Shenzhen Pagoda Industrial Group and the Office of Commercial Affairs in Guangzhou to increase access to secondary markets.
The program featured retail promotions at Pagoda outlets across the city, along with exhibition booths and tasting events at Xiaogongyuan Pedestrian Street. Premium Thai fruits, including Monthong durian, Nam Hom (aromatic) coconut, longan, mangosteen, and rose apple, were introduced to consumers, drawing strong public interest.
Online outreach also took on a vital role, with live-stream sales of Thai durian on Pagoda’s Douyin platform reaching audiences nationwide. The agricultural consul took part in the broadcast, providing details on production and export standards from orchards and packing facilities through to shipment.
Officials also discussed quality control measures known as the “4 No” standards, which include no unripe fruit, no pests, no misrepresentation of origin, and no prohibited chemical residues. Additional inspections for chemicals and heavy metals are conducted before export, helping boost consumer confidence in Thai durian.
