# Thai Fruit Festival Strengthens Durian Presence in China

- Link: https://www.thailand-business-news.com/china/305306-thai-fruit-festival-strengthens-durian-presence-in-china
- Published: 2026-05-06T02:36:00+07:00
- Author: PRD Thailand

**Thailand’s Agricultural Office in Guangzhou promotes Thai fruits in Shantou, Guangdong,
featuring retail promotions and tastings. Online sales thrived, emphasizing quality
control standards to boost consumer confidence.**

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## Key Points

 * The Agricultural Office of Thailand in Guangzhou is promoting Thai fruit in China,
   particularly in Shantou, Guangdong province. This campaign, run with Shenzhen
   Pagoda Industrial Group, aims to enhance access to secondary markets.
 * Retail promotions at Pagoda stores and tasting events on Xiaogongyuan Pedestrian
   Street featured premium Thai fruits like Monthong durian, Nam Hom coconut, longan,
   mangosteen, and rose apple, attracting significant public interest.
 * Online outreach, including live-stream sales of Thai durian on Douyin, expanded
   the audience. The agricultural consul shared information on production standards
   and quality control measures, ensuring no unripe fruit, pests, misrepresentation,
   or harmful chemicals, boosting consumer confidence.

Thailand’s Agricultural Office in Guangzhou is expanding its campaign to promote
Thai fruit in China, with recent activities centered in Shantou, a city of about
5.6 million people in Guangdong province. The event was held in cooperation with
Shenzhen Pagoda Industrial Group and the Office of Commercial Affairs in Guangzhou
to increase access to secondary markets.

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![Thai Fruit Festival Expands Durian Push Into China](https://r2.thailand-business-
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The program featured retail promotions at Pagoda outlets across the city, along 
with exhibition booths and tasting events at Xiaogongyuan Pedestrian Street. Premium
Thai fruits, including Monthong durian, Nam Hom (aromatic) coconut, longan, mangosteen,
and rose apple, were introduced to consumers, drawing strong public interest.

Online outreach also took on a vital role, with live-stream sales of Thai durian
on Pagoda’s Douyin platform reaching audiences nationwide. The agricultural consul
took part in the broadcast, providing details on production and export standards
from orchards and packing facilities through to shipment.

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Officials also discussed quality control measures known as the “4 No” standards,
which include no unripe fruit, no pests, no misrepresentation of origin, and no 
prohibited chemical residues. Additional inspections for chemicals and heavy metals
are conducted before export, helping boost consumer confidence in Thai durian.

**Source** : [Thai Fruit Festival Expands Durian Push Into China](https://thailand.prd.go.th/en/content/category/detail/id/52/iid/498561)