Connect with us

China

‘Appification’ and Approaching China’s Mobile App Store Market

‘Appification’, or the process whereby web pages are translated into mobile operating systems for ease of access and use on smartphones, has gained momentum in China

Avatar

Published

on

According to a notice released by the Cyberspace Administration of China (CAC), all mobile application (“app”) stores in the country are required to register with the government.

Effective since January 16, 2017, the notice cites the dangers of illegal information, user rights violation, and security risks that can be spread through mobile apps.

By requiring app stores to register with the government, the notice clarifies that legal responsibility for content lies with the app store.

This latest attempt by the Chinese government to increase regulatory control over mobile information and services underscores the growing importance of the industry.

‘Appification’, or the process whereby web pages are translated into  mobile operating systems for ease of access and use on smartphones, has gained momentum in China. As a result , mobile apps have become  the main user interface, and have changed  the ways in which people consume and businesses sell.

The growth of mobile apps

In 2016, total worldwide downloads from the iOS App Store and Google Play increased by 15 percent, exceeding 90 billion downloads.

This same year, smartphone users spent almost 900 billion hours on apps, an increase of 25 percent from 2015.  China was largely responsible for this rapid growth,  contributing almost 50 percent to the iOS App Store’s annual growth. In the third quarter of 2016 alone, the Chinese market created over US$1.7 billion in iOS revenue. China now leads the market by more than 15 percent over the next largest market, the United States. This command is only expected to widen as internet penetration increases and the Chinese app market continues to mature.

The mobile app market in China is highly conducive for growth

Compared to the US or UK, Chinese consumers on average use more apps . According to App Annie, an app intelligence firm, the average Chinese consumer uses an average of almost 40 apps per month, while the average American consumer uses about 35.

Chinese consumers now spend five times more in the App Store than they did two years earlier.

A burgeoning Chinese mobile app market

App Annie predicts that China will have the largest revenue growth of any country by 2020. Games were the most popular downloads in the third quarter of 2016, making up 75 percent of all revenue. However, entertainment and video streaming apps have gained popularity, and mobile shopping apps show great promise. Social networking apps such as Tencent’s QQ messaging app, which saw  its largest increase in revenue thus far, also performed well this past year.

By Zolzaya Erdenebileg

Source : At Your Fingertips: Approaching China’s Mobile App Store Market

Comments

China

Mainland China is in no position to take Taiwan by force

Unlike his predecessors, Chinese President Xi Jinping has demonstrated greater intensity in the desire for reunification.

Avatar

Published

on

By

The situation across the Taiwan Strait has seemed to be on the brink of crisis since 2018. Beijing has sent numerous sorties of military aircraft to conduct exercises near Taiwan and frequently crossed the median line of the Taiwan Strait.

(more…)
Continue Reading

China

Will Biden’s America change course on China and trade?

Avatar

Published

on

US President Joe Biden’s administration must figure out how to pick up the pieces of former president Donald Trump’s controversial trade policy, especially as it relates to China.

(more…)
Continue Reading

China

RCEP and China: Reimagining the future of trade in Asia

The Regional Comprehensive Economic Partnership (RCEP) could eventually usher in an era of much deeper regional integration: for corporates doing business in the region, their future success may well hinge on how adeptly they manage to navigate the evolution of Asia’s trade landscape under the RCEP.

Avatar

Published

on

Last month, 15 countries in the Asia-Pacific region – including the 10 member states of the Association of Southeast Asian Nations (ASEAN) as well as China, Australia, Japan, New Zealand, and South Korea – signed the landmark Regional Comprehensive Economic Partnership (RCEP) on the final day of the 37th ASEAN Summit.

(more…)
Continue Reading

Latest

Most Viewed

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 13,634 other subscribers

Trending