For a monthly fee, China’s urbanites can now hop onto a bicycle for their daily commute.

Mobike, one of the nation’s top two dockless bike-share startups, yesterday rolled out a Netflix-style subscription for its service as an alternative to the usual pay-as-you-ride charge.

It’s offering the first month for free, followed by 20 RMB – that’s US$3 – per month thereafter.

So that’s a whole year of riding for the cost of seven Starbucks cappuccinos.

A Mobike representative tells Tech in Asia the aim is to “support riders” and “increase rider loyalty.”

Riding a Mobike in Shanghai. GIF credit: Tech in Asia.

Mobike and arch-rival Ofo are racing to expand across China – while at the same time picking out a handful of overseas cities for launch. Mobike is this week making its UK debut by hitting the streets of Manchester. Next up is Japan with launches in Fukuoka and Sapporo.

Mobike, boosted by this month’s US$600 million funding, now covers 130 cities globally – with a target of 200 by the end of the year.

The subscription – for now only in Chinese cities – limits Mobike riders to no more than two hours per day. Chinese consumers are recently getting the hang of monthly packages for online services such as music and movie streaming.

See: Chinese bike-sharing startup shutters after 90% of cycles go missing

Watch: Make bicycles great again

This post Bike-sharing app tries out Netflix-style subscription appeared first on Tech in Asia.
Source link

About the author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

Vietnam, China and Thailand are Cambodia’s top three export destinations

Cambodia’s total export to the Regional Comprehensive Economic Partnership (RCEP) member countries amounted to $1.95 billion in the first quarter of 2022, up 11 percent from $1.75 billion  over the same period last year, a Ministry of Commerce’s data showed on Thursday.

Thailand Warns of Increased Cyber Threats Amid Russia-Ukraine Conflict

NCSA Deputy Secretary-General Gp Capt Amorn Chomchoey said 12 cyber attacks linked to the Russia-Ukraine conflict have been reported since January 13, mostly targeting key infrastructures such as banks, border control agencies, and news websites.

US–China rivalry intensifies in the Pacific

The US government released its Indo-Pacific Strategy in February 2022, which fleshes out its policy priorities in the region. This document is based on the ‘Free and Open Indo-Pacific’ concept announced by previous president Donald Trump in 2017.