# PTT Maintains Position as Thailand’s Leading Brand for Fourth Consecutive Year

- Link: https://www.thailand-business-news.com/companies/150181-ptt-maintains-position-as-thailands-leading-brand-for-fourth-consecutive-year
- Published: 2024-07-11T11:42:29+07:00
- Author: News Desk

PTT has been named Thailand’s most valuable brand for the fourth year in a row, 
with a brand value of $8.3 billion, according to Brand Finance. Despite a minor 
reduction in brand strength from AAA to AAA-, PTT maintains its market leadership.

BANGKOK (NNT) – PTT has once again topped the list as Thailand’s most valuable brand
for the fourth consecutive year. According to a recent evaluation by Brand Finance,
a global brand valuation firm, [PTT ](https://www.thailand-business-news.com/companies/132957-ptt-to-boost-thai-economy-over-30-billion-baht-investment)
achieved a brand value of $8.3 billion (approximately 302.72 billion baht), a 25%
increase from the previous year. Despite a slight dip in brand strength from AAA
to AAA-, PTT continues to lead in the market.

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## True DTAC’s entry as the fourth most valuable brand

A standout development in the ranking is True DTAC’s entry as the fourth most valuable
brand, valued at $2.3 billion (85.45 billion baht). The telecommunications brand
has made a strong debut in the list amidst Thailand’s ongoing digital transformation
efforts. [True Dtac emerged from the largest telecommunications merger in Southeast Asia](https://www.thailand-business-news.com/business/132048-uncovering-the-oligopoly-and-monopoly-market-structure-in-thailands-economy),
combining the strengths of True and DTAC to enhance digital services across Thailand.

The telecom sector, **bolstered by the expansion of 5G technology, is seen as vital
in driving Thailand’s digital growth.** Alex Haigh, managing director for Asia Pacific
at Brand Finance, noted the sector’s critical role in supporting the country’s innovation
and transformation goals.

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The list of the top ten most valuable **Thai brands of 2024 also includes AIS, SCG,
SCB, Central Retail, Ruang Khao, KBank, KTB**, and Indorama Ventures, which represent
a diverse range of industries, from retail to finance and manufacturing. Each firm
plays an essential role in Thailand’s economic landscape, contributing to the nation’s
reputation as a hub of commercial activity.

[Source link ](https://thainews.prd.go.th/thainews/news/view/402394/?bid=1)