# Thai Airways Reveals Recovery Strategy with Updated Restructuring Plan - Link: https://www.thailand-business-news.com/companies/166071-thai-airways-reveals-recovery-strategy-with-updated-restructuring-plan - Published: 2024-10-01T17:37:00+07:00 - Author: Jessica Lee International (THAI) has revealed a strategic plan to submit its restructuring plan to the Securities and Exchange Commission (SEC) and the Stock Exchange of Thailand( SET). This marks a pivotal step towards exiting its business rehabilitation period, which has lasted nearly four years. ## Key Takeways * Thai Airways International (THAI) plans to submit its restructuring plan to the Securities and Exchange Commission (SEC) and the Stock Exchange of Thailand ( SET) as a major step to exit its business rehabilitation, aiming to restore investor confidence post-rehabilitation after nearly four years. * The 2,000-page restructuring plan details strategies for business, future aircraft procurement, capital adjustments, and maintaining a minimum EBITDA of 20 billion baht. It includes debt-to-equity conversion by creditors in November and share offerings to pre-rehabilitation shareholders and employees in December. * THAI aims for court approval to exit rehabilitation by February 2025 and expects its shares to resume trading in the second quarter of next year, having been suspended since May 2021. Despite downsizing efforts, reducing workforce and fleet, THAI reported a net profit of 2.7 billion baht on 89.9 billion baht revenue in the first half of 2024, a 14% increase from last year. The submission is a crucial component of THAI’s capital restructuring strategy, designed to rebuild investor trust as the airline transitions into a post-rehabilitation phase. The comprehensive plan spans 2,000 pages, detailing THAI’s business strategy and upcoming aircraft acquisition plans. ADVERTISEMENT THAI plans to seek court approval to exit the rehabilitation process by February 2025, with the expectation that its shares will resume trading in the second quarter of next year. Trading of THAI shares was suspended in May 2021 due to concerns about negative equity and non-compliance with market requirements. The company has until next year to resolve these issues The restructuring effort follows a period of significant downsizing, during which THAI reduced its workforce by half and cut its fleet to 64 aircraft. Despite these measures, the airline reported a net profit of 2.7 billion baht on revenue of 89.9 billion baht in the first half of 2024, reflecting a 14% increase from the same period last year. ### Related**Posts** ### 󠀁[Nio is growing its Firefly business in Thailand with a new standalone store and an upgraded electric vehicle](https://www.thailand-business-news.com/companies/335225-nio-expands-firefly-business-in-thailand-with-standalone-store-and-updated-ev)󠁿 ### 󠀁[BOI, SET, and SEC Launch BOI to IPO Program to Boost Thailand’s New Economy](https://www.thailand-business-news.com/companies/333137-boi-set-and-sec-launch-boi-to-ipo-program-to-boost-thailands-new-economy)󠁿 ### 󠀁[Nestlé is pouring billions into pet food projects in Rayong, Thailand](https://www.thailand-business-news.com/companies/326769-nestle-is-pouring-billions-into-pet-food-projects-in-rayong-thailand)󠁿 ### 󠀁[Thailand’s OECD Bid Is Colliding With Its Oligopoly Problem](https://www.thailand-business-news.com/business/325713-thailands-oecd-bid-is-colliding-with-its-oligopoly-problem)󠁿 The key elements of Thai Airways’ revival strategy are multifaceted, focusing on financial restructuring, operational improvements, and service enhancements to ensure sustainable growth and profitability. Here’s a breakdown of the core components: 1. **Financial Restructuring**: This includes a debt-to-equity conversion and the issuance of new shares through private placement to pre-restructuring shareholders, employees, and selected investors. The aim is to stabilize the company’s finances and prepare for a return to the Stock Exchange of Thailand. 2. **Operational Performance**: THAI is working on increasing its operational efficiency by resuming flights to key destinations and forming strategic partnerships, such as the one with Kuwait Airways, to expand its network. 3. **Service Enhancements**: The airline is committed to maintaining high service standards while seeking ways to boost income, explore new funding sources, and reduce operating costs. 4. **Customer Focus**: Ensuring customer satisfaction remains a priority, with THAI aiming to provide exceptional service and improve the overall passenger experience. 5. **Market Expansion**: By resuming flights to important cities and establishing partnerships, THAI is looking to enhance connectivity and tap into new markets. 6. **Cost Management**: A critical review of expenses and implementation of measures to control variable costs is a significant part of the strategy. 7. **Asset Utilization**: Optimizing the use of assets, including the fleet and facilities, to maximize revenue generation. These elements are designed to work in synergy to help Thai Airways navigate through financial difficulties and emerge as a stronger, more competitive airline in the global aviation market. The strategy reflects THAI’s commitment to overcoming challenges and achieving long-term success. For more detailed information, stakeholders are encouraged to refer to the official announcements and reports provided by Thai Airways.