# How the World’s Largest Jewelry Company is Navigating Trade Challenges Under Trump’s Policies

- Link: https://www.thailand-business-news.com/companies/219998-how-the-worlds-largest-jewelry-company-is-navigating-trade-challenges-under-trumps-policies
- Published: 2025-05-20T03:09:47+07:00
- Author: Arun Upadhyaya

**Pandora, headquartered in Denmark, relies on Thai manufacturing but faces challenges
from potential U.S. tariffs. CEO Alexander Lacik warns of uncertainty and is preparing
for rising costs while adapting supply chains.**

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## Key Points

 * **Company Overview and Market Challenges:** Pandora, the world’s largest jewelry
   company, is headquartered in Denmark and operates nearly 500 U.S. stores. For
   decades, it has produced jewelry in Thailand. Recent tariff announcements by 
   President Trump, particularly a proposed 36% on Thai imports, disrupted Pandora’s
   supply chain and negatively impacted its shares.
 * **Leadership and Strategic Response:** CEO Alexander Lacik noted the uncertainty
   surrounding future tariffs could lead to turbulent business conditions. While
   contemplating price adjustments, he emphasized the importance of observing competitor
   reactions. Pandora’s stockpile provides a buffer against immediate pricing decisions,
   and the company plans to streamline operations.
 * **Adaptation and Resilience:** Despite economic challenges, including tariffs
   and the pandemic, Lacik’s prior restructuring efforts have strengthened Pandora.
   While the company faces potential costs of up to $135 million annually due to
   tariffs, it remains proactive, having previously diversified sourcing to mitigate
   risks, demonstrating resilience in the face of trade turmoil.

**Pandora Navigates Trade Turbulence Amid Trump’s Tariff Policies**

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Amid the ongoing challenges of President Trump’s trade war with China, renowned 
Danish jeweler Pandora has found ways to remain resilient. While tariffs have disrupted
supply chains across various industries, Pandora has managed to sustain its growth
through strategic adaptations and market focus since 2018.

Since the U.S. initiated tariffs on a broad range of Chinese imports, many companies
have struggled with rising costs and fluctuating consumer demands. However, Pandora
has shifted its production operations, moving a substantial portion of its manufacturing
away from China to other regions such as Thailand and Vietnam. This move has allowed
the company to mitigate the impact of tariffs while maintaining quality standards.

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In a recent statement, CEO Alexander Lacik emphasized the importance of flexibility:“
By diversifying our supply chain, we are not only enhancing production efficiency
but also protecting our business from adverse external pressures.” This proactive
approach has enabled Pandora to report a steady increase in sales, with revenue 
up by 12% in the last quarter, according to the company’s latest financial report.

In a broader context, Pandora’s strategic pivot may serve as a blueprint for other
companies adversely affected by the trade war. Analysts suggest that businesses 
prioritizing adaptability could emerge stronger in an ever-changing global market.

As the trade landscape continues to evolve, Pandora’s experience highlights the 
importance of strategic foresight and operational agility in navigating uncertainty.

_Sources: Pandora Financial Reports, Reuters, Business Insider_, [NYT](https://www.nytimes.com/2025/05/13/business/trump-tariffs-pandora-jewelry.html)