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Thailand and Vietnam driving growth for Bosch in Southeast Asia

the country of 68 million inhabitants is a gateway to Southeast Asia as a business location, which underscores Thailand’s strategic importance for the Bosch Group in Southeast Asia and worldwide

Boris Sullivan

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Thailand’s automotive market is booming: in 2016, nearly two million cars were manufactured there, significantly more than in the U.K. or Italy. Bosch is responding to this rising demand.

“We continue to focus on sustainable growth in Southeast Asia”  said Peter Tyroller, the member of the Bosch board of management responsible for Asia Pacific

A booming automotive market

Following a one-and-a-half-year construction phase, the company is opening a new plant for injection technology in Hemaraj, 130 kilometers east of Thailand’s capital Bangkok. It is the first smart factory in Thailand, and the second Bosch Mobility Solutions plant there.

Expansion of the company’s manufacturing expertise in Southeast Asia

  • 80 million euros invested in a second Bosch Mobility Solutions plant in Thailand
  • 60 million euros to be spent on expanding pushbelt manufacturing in Vietnam
  • Peter Tyroller, the member of the Bosch board of management responsible for Asia Pacific: “We continue to focus on sustainable growth in Southeast Asia”
  • Thailand and Vietnam driving growth for Bosch in Southeast Asia

Bosch is represented in Thailand by four entities generating sales of 10.8 billion baht (285 million euros) in fiscal 2015. Bosch automotive spare parts, power tools, security systems, thermotechnology, drive and control technology and packaging technology are distributed in Thailand by Robert Bosch Limited. Automotive machinery and service of hydraulic equipment and machinery are in the Amata Nakorn Industrial Estate in Chonburi.

BSH Home Appliances Limited sell and service home appliances in Thailand. Bosch’s workforce in Thailand stood at 1,145 employees in 2015.

The new location in Hemaraj also includes a research and development center, where some 60 associates work on the further development of gasoline injection systems.

“It is our first R&D center in the country, and we are especially proud of this,” Tyroller says. He adds that the country of 68 million inhabitants is a gateway to Southeast Asia as a business location, which underscores Thailand’s strategic importance for the Bosch Group in Southeast Asia and worldwide.

By 2020, it is planned to create 800 new jobs in total in Hemaraj – 300 associates are already employed there. A booming automotive market: Bosch opens first smart factory in Thailand – Automotive World

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Regulation can hinder not help Asia’s social enterprises, analysts say

Thailand last week passed a new act that gives tax breaks for social entreprises

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As more Asian nations consider laws to promote social enterprises, analysts on Thursday warned that legislation could hold back, not help the growing number of ethical businesses.

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French MRO Revima to build landing gear facility in Chonburi

The French landing gear MRO provider has started construction of a new facility in Chonburi, Thailand

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The facility will focus on Airbus A320, Boeing 737 and ATR family landing gears. It will be equipped with the latest state-of-the-art machines and will include all necessary special processes for full in-house repair & overhaul of landing gears.

The French landing gear MRO provider has started construction of a new facility in Chonburi, Thailand.

The 12000 m2 facility will employ up to 300 employees, and represents an investment of over 30 MUSD.

“We found Thailand to be a great choice due to its central location in Asia, its infrastructure, ease of doing business and workforce quality. Thailand will become our regional customer support hub for Asia-Pacific. Our objective is to deliver quality and customer service of the highest standards in the region to support our customers’ operations. We aim to have our facility fully certified and ready to ship to our customers by the first quarter of 2020.”


Olivier Legrand, President & CEO of Revima

Digitally connected from its machines to its technical documentation, warehouses, monitoring and customer communication systems, it will also be environmentally friendly, with zero rejection waste water management systems and advanced fire detection and suppression technology.

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Hino To establish a development and production base in Thailand

Once the factory begins operation in 2021, Hino will first start off by producing vehicles for the domestic Thai market

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Japanese motor Company to push forward with locally led manufacturing of best-fit products to quickly respond to customer needs in close proximity

Under this new setup, Hino will be constructing a new center in Bang Bo, Samutprakarn Province to consolidate and strengthen our product planning, development, and production functions for best-fit products in ASEAN.

The site has an area of roughly 400,000 sqm. Construction is scheduled to begin in July 2019 with operations to begin in 2021.

The new center will consist of the new plant’s production area, and a development area centered around a test track. The total investment amount is expected to be roughly 11.5 billion yen.

Operations to begin in 2021

Once the factory begins operation in 2021, we will first start off by producing vehicles for the domestic Thai market, and expect to begin supplying ASEAN best-fit vehicles to other emerging markets by roughly 2024.

Hino Motors, Ltd. (HQ: Hino City, Tokyo, President & CEO: Yoshio Shimo; hereafter “Hino,”) and Hino Motors Manufacturing Thailand, Ltd. (HQ: Samrong, Samutprakarn Province, President: Somchai Pleankaew; hereafter “HMMT”), our manufacturing company in Thailand, in order to achieve our vision of “Corporate strategy 2025” and enable us to respond to customer needs in close proximity, will be taking steps in Thailand, one of our key centers of operation, to accelerate our efforts to strengthen our business foundation in ASEAN.

By newly appointed Mr. Somchai Pleankaew, who has an exceptional career background with Hino, to president of HMMT, we will be creating an organizational setup that will enable us to drive our business in a locally led manner.

Mr. Somchai Pleankaew, who assumed the office of president of HMMT as of Feb 1 has this to say:
HMMT will put all of our effort to make this project successful in order to enable the growth of our company. Our aim is to serve all customers to their greatest satisfaction by providing the best-fit products and total support customized for each vehicle.

In addition, as a center of Monozukuri, including product planning, development, and production, as well as Total Support in ASEAN, Hino Thailand will collaborate and go forward with Hino in ASEAN in order to grow and strengthen together to support the growth of our customers’ businesses in the ASEAN region.

The Hino Group will be reforming its business structure to achieve sustainable growth leading up to 2025. We position Thailand as one of our key markets for sales in the ASEAN region, our second pillar after the Japanese market. The country is also one of our key business centers and a driver of Monozukuri and Total Support within the region.

The new center to be constructed will consolidate and strengthen our product planning, development, and production functions in Thailand.

New center overview

NameSuvarnabhumi Monozukuri Center
LocationBang Bo, Samutprakarn Province
Site area400,000 sqm
FunctionsProduct planning, development, and production of Hino vehicles
Products producedLight- and medium-duty trucks and buses
Operation startup dateScheduled for 2021
EmployeesApprox. 1,300 (at the time of operation startup)

As a “Monozukuri Center” it will be designed with the capability to commercialize and supply ASEAN best-fit products locally and consistently. In addition to increased coordination between different functions, we will be taking steps in product development to push forward with localization of product development by upgrading organizational setups and constructing a new test track so that we will be able to respond to customer needs quickly and accurately at close customer proximity. In the area of production, the production functions that are currently distributed across existing plants in Thailand will be consolidated at the new center to improve production efficiency.

Furthermore, know-how from the Koga Plant―our global mother plant―will be actively incorporated into the plant to create a system that will enable us to deliver competitive products to our customers in a timely fashion.

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