# SET and Chulalongkorn University partner to advance Thai family businesses education

- Link: https://www.thailand-business-news.com/corporate/332952-set-and-chulalongkorn-university-partner-to-advance-thai-family-businesses-education
- Published: 2026-10-19T03:05:00+07:00
- Author: SET News

The Stock Exchange of Thailand (SET) and Chulalongkorn University have signed a 
Memorandum of Understanding (MoU) on academic cooperation to advance education, 
research, and human capital development for Thai family businesses.

The partnership aims to develop internationally recognized academic programs in 
Family Business and Family Wealth Management at both undergraduate and graduate 
levels.Through case study development, in-depth research, and governance promotion,
the initiative seeks to empower next-generation leaders and establish Thailand as
a national and regional hub for family business expertise..

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**SET Chairman Professor Kitipong Urapeepatanapong, **who delivered a keynote address
titled “Who Will Lead Thailand’s Family Businesses Tomorrow?”, said that family 
businesses are the backbone of the Thai economy and must be equipped to meet future
challenges. This collaboration brings together the strengths of the capital market
and academia across five areas: (1) knowledge content development (2) family business
research and case study creation (3) governance and sustainability promotion (4)
network building with leading domestic and international institutions and (5) personnel
and academic resource exchange. Together, these efforts aim to develop next-generation
leaders capable of driving sustainable enational growth, reinforcing SET’s role 
as “The Trusted Gateway to Inclusive Opportunities.”

**Chulalongkorn University President Professor Dr. Wilert Puriwat, **said that the
university, through Sasin School of Management (SASIN) and the College of Interdisciplinary
and Integrative Studies (CUii), is ready to integrate its academic expertise to 
co-develop internationally benchmarked curricula and knowledge resources. The university
will strengthen Thai family business research and case studies for broader recognition,
while incorporating digital learning innovations to enhance educational effectiveness.
Chulalongkorn University is confident this partnership will be a key driver in elevating
Thai education to a globally recognized hub for high-quality family business professionals.

This five-year MoU represents a landmark collaboration between Thailand’s capital
market and education sectors to strengthen the capabilities of next-generation family
business heirs and executives. It also seeks to expand collaborative networks with
leading universities, financial institutions, and businesses domestically, internationally,
and across the the CLMV region, supporting the sustainable growth of Thai family
businesses and  the broader national economy.

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**Source** : [SET and Chulalongkorn University partner to advance Thai family businesses education and develop next-generation leaders](https://www.aseanexchanges.org/content/set-and-chulalongkorn-university-partner-to-advance-thai-family-businesses-education-and-develop-next-generation-leaders/?rand=138677)