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IKEA Make Shoppers Blush in Thailand

Take Thailand, for example. IKEA launched a new superstore here late last year, its fifth-largest in the world. It is packed with shoppers seeking bargains among the flat-pack, assemble-it-yourself furniture or wolfing down Swedish meatballs in the IKEA restaurant.

Boris Sullivan

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Is Redalen a) a town in Norway b) a bed sold by Swedish furniture chain IKEA or c) something that sounds uncomfortably close to getting to third base in Thailand?

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The answer, it turns out, is all three. IKEA is famous for using tongue-twisting Scandinavian names to help identify its sofas and beds. But as the big-box retailer expands into fast-growing new markets, it is discovering that those hard-to-pronounce names can also have other meanings, and that spells trouble in other languages.

Take Thailand, for example. IKEA launched a new superstore here late last year, its fifth-largest in the world. It is packed with shoppers seeking bargains among the flat-pack, assemble-it-yourself furniture or wolfing down Swedish meatballs in the IKEA restaurant.

Reading a standard IKEA catalog aloud, though, can draw strange looks, or worse. Besides the Redalen bed, there is the very nice Jättebra plant pot, which can sound in part like a crude Thai term for sex, and a host of other problematic words.

via IKEA’s Products Make Shoppers Blush in Thailand – WSJ.com.

Investment

Thailand Q1 Investment Applications Soar 80% as FDI More Than Double says BOI

The top three source countries of FDI applications during the first quarter were South Korea, China, and Singapore, with similar levels of investment. Korean investment soared due to a large-scale joint venture in the medical sector, Ms Duangjai said.

Pr News and BOI

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The Thailand Board of Investment (BOI) said today that in the first quarter of 2021, investment applications rose 80% from the year earlier period to a total value of 123.4 billion baht (USD3.9 billion), led by projects in the medical and electric and electronics (E&E) sectors, as foreign direct investment (FDI) applications more than doubled.

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Corporate

The 3 key barriers to remote working (and how to overcome them)

COVID-19 created the world’s largest remote working experiment and, for many, showed just how possible it was for employees to do their jobs without being at the office.

Daniel Lorenzzo

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Following the real-world experiment with remote working, it’s time for business leaders to re-examine their previous misgivings, and explore how to adopt flexible working in the long term

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Corporate

Digital transformation: what will be the long‑term effect of Covid‑19?

For many businesses, the Covid-19 pandemic was the catalyst for their organisational caterpillar to evolve toward digital transformation. Yet following the crisis, it remains to be seen which companies will emerge with wings – and which will simply be crawling along slightly faster than before.

Daniel Lorenzzo

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The outbreak of Covid-19 forced the rapid adoption of remote working practices and an acknowledgment of the importance of digital transformation. Following the pandemic, what will the lasting impact be?

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