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IKEA Make Shoppers Blush in Thailand

Take Thailand, for example. IKEA launched a new superstore here late last year, its fifth-largest in the world. It is packed with shoppers seeking bargains among the flat-pack, assemble-it-yourself furniture or wolfing down Swedish meatballs in the IKEA restaurant.

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Is Redalen a) a town in Norway b) a bed sold by Swedish furniture chain IKEA or c) something that sounds uncomfortably close to getting to third base in Thailand?

The answer, it turns out, is all three. IKEA is famous for using tongue-twisting Scandinavian names to help identify its sofas and beds. But as the big-box retailer expands into fast-growing new markets, it is discovering that those hard-to-pronounce names can also have other meanings, and that spells trouble in other languages.

Take Thailand, for example. IKEA launched a new superstore here late last year, its fifth-largest in the world. It is packed with shoppers seeking bargains among the flat-pack, assemble-it-yourself furniture or wolfing down Swedish meatballs in the IKEA restaurant.

Reading a standard IKEA catalog aloud, though, can draw strange looks, or worse. Besides the Redalen bed, there is the very nice Jättebra plant pot, which can sound in part like a crude Thai term for sex, and a host of other problematic words.

via IKEA’s Products Make Shoppers Blush in Thailand – WSJ.com.

Corporate

The environmental case for remote working

Anyone searching for a silver lining to the pandemic should look to the clear, blue skies above them. A reduction in pollution worldwide has been an unintended benefit of the lockdowns and stay-in-place orders imposed to control the spread of COVID-19.

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During the pandemic, the environmental and societal benefits of working at home quickly became apparent. How can businesses protect these benefits in the future?

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Investment

Thailand Q1 Investment Applications Soar 80% as FDI More Than Double says BOI

The top three source countries of FDI applications during the first quarter were South Korea, China, and Singapore, with similar levels of investment. Korean investment soared due to a large-scale joint venture in the medical sector, Ms Duangjai said.

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The Thailand Board of Investment (BOI) said today that in the first quarter of 2021, investment applications rose 80% from the year earlier period to a total value of 123.4 billion baht (USD3.9 billion), led by projects in the medical and electric and electronics (E&E) sectors, as foreign direct investment (FDI) applications more than doubled.

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