The True program is called Incube. It is not so different from the usual tech incubation programs: idea pitches, workshops, prototyping and meeting with possible funders.
Winning teams will get a chance to work with various tech infrastructure platforms from True, and also get a course in the US at 500 Startups.
True is the latest Thai carrier in the mobile app incubation field. AIS and Dtac, number one and two in the mobile market, already launched their incubation program a few months ago.

This makes 2013 the first time in Thailand where all three operators are involved in the startup scene.
via Thailand’s Big Three Telcos are Powering the Startup Ecosystem.