British luxury carmaker Rolls-Royce Motor Cars has launched the world’s first Rolls-Royce Boutique showroom in Thailand at Bangkok’s Siam Paragon mall.
The showroom was officially opened by Rolls-Royce Motor Cars Asia-Pacific regional director Paul Harris, general manager for Emerging Markets Asia, Herfried Hasenoehrl, and general manager for Rolls-Royce Motor Cars Bangkok, Chatvithai Tantraporn.
Designed to aid customers in the creative process of commissioning a Rolls-Royce motor car, the two-car showroom is a smaller, intimate boutique which serves as a “brand touch-point” where customers are invited to use their imagination and mix and match wood and leather or select from a palette of 44,000 different colours. Within the Bespoke lounge, leather, wood and paint samples allow customers to touch, feel and visualise when ordering their own Rolls-Royce. In addition, the Rolls-Royce configurator is available for customers to create their designs on screen at the touch of a button.