Ford Motor Company today announced an additional investment of US$186 million (THB 6,269 million) in its existing Ford Thailand Manufacturing (FTM) facility in Rayong province to help meet customer demand for its popular Ranger pickup truck.
Ford Ranger production increase driven by customer demand in Asia Pacific
- US$186 million (THB 6,269 million) investment in the existing Ford Thailand Manufacturing (FTM) facility will help support customer demand for the Ranger pickup truck that’s popular around the world
- The new investment includes dedicated truck facilities in the plant’s Body and Trim, Chassis and Final (TCF) shops and paint facilities will be expanded to accommodate a pickup truck.
- Sold in more than 180 markets worldwide, Ford Ranger is a segment leader in more markets than ever, including Europe, the Philippines, Vietnam, Myanmar and New Zealand.
The Ranger is currently built at Ford’s joint-venture facility, AutoAlliance Thailand (AAT), which will remain the company’s main production facility for Ranger in Asia Pacific.
With AAT forecast to operate at or near maximum capacity for the foreseeable future, Ford is adding dedicated truck facilities to its existing FTM facility to allow for increased Ranger production.
“This investment and new Ranger production will help us meet the extraordinary customer demand we’re experiencing for Ranger,” said president, Ford ASEAN, Mark Kaufman.
Ford unveiled the new tough and smart Ford Ranger in March this year, with the goal to set a new benchmark in the pickup truck segment with an uncompromised blend of robust capability, craftsmanship and advanced technology.
It seems to be working. Sold in more than 180 markets worldwide, Ford Ranger is a segment leader in more markets than ever, including Philippines, Myanmar, Vietnam, Europe and New Zealand.
Ford Thailand Local Economic Benefits
“Thailand’s commitment to the continued growth of its world-class auto industry gives Ford the opportunity to further leverage the skilled local work force and market expertise, as well as the strategic footprint that we have already established in Thailand,” Kaufman said.
In Thailand, Ranger continues to gain market share in the competitive pickup truck segment.
The new investment at FTM includes dedicated truck facilities in the plant’s Body and Trim, Chassis and Final (TCF) shops, which will be fully integrated with parts of the existing facility. Additionally, the paint facilities will be expanded to accommodate a pickup truck.
Currently producing Focus, Fiesta and EcoSport and with a current installed capacity of 180,000 units per year, the FTM plant is equipped with state-of-the-art automation and utilizes Ford’s global manufacturing processes and systems.
The 750,000-square-meter FTM assembly plant is fully integrated to support body assembly, paint, trim and final assembly.
It also follows Ford’s global model of sustainability initiatives and environmentally-responsible processes and systems. This includes one of the world’s fastest stamping presses, and the latest in automotive manufacturing robot technologies in the body shop.
FTM’s paint shop utilizes Ford’s environmentally friendly 3-Wet technology paint process, which improves paint quality, depth and durability, while significantly reducing Volatile Organic Compounds, CO2 emissions and waste.
The plant also features an on-site wastewater treatment facility, energy-efficient lighting and use of day-lighting, natural ventilation, and use of local and recycled materials.
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Thailand Q1 Investment Applications Soar 80% as FDI More Than Double says BOI
The top three source countries of FDI applications during the first quarter were South Korea, China, and Singapore, with similar levels of investment. Korean investment soared due to a large-scale joint venture in the medical sector, Ms Duangjai said.
The Thailand Board of Investment (BOI) said today that in the first quarter of 2021, investment applications rose 80% from the year earlier period to a total value of 123.4 billion baht (USD3.9 billion), led by projects in the medical and electric and electronics (E&E) sectors, as foreign direct investment (FDI) applications more than doubled.(more…)
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