Learning to run a business “Thai style” can prove trying for foreign entrepreneurs new to the Land of Smiles. A study carried out in 2008 by Dutch and French Chambers of Commerce showed that on average, an executive takes 13 months to be totally comfortable and effective in a Thai environment.

“The intercultural aspect represents an extremely heavy hidden cost for businesses”, according to Jean-François Cousin, business coach from Bangkok-based company 1-2 WIN. “Especially since the managerial staff generally changes here every three to four years.” At times, intercultural factors alone can block or considerably slow down the carrying out of projects.

article3135 image e1262064430999

“It took me months to understand that a study wasn’t moving forward because of a faux pas,” recalls an employee of a Bangkok-based French distribution company. “I made the mistake of criticising the work of a Thai colleague in public.” While training and accompaniment are necessary, the Thai Chamber of Commerce (TCC) feels that this task is not its domain. “We do not deal with individual difficulties,” states the TCC’s President, Dusit Nonthanakorn.

via Learning to manage intercultural affairs | Commerce International.

About the author

Camilla Davidsson is a photographer based in Bangkok

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

How to Establish a Branch Office in Thailand

Establishing a branch office in Thailand can be more complex, costly, and timely when compared to incorporating a private limited company. However, the advantage of a branch office is that it can be 100 percent foreign-owned.

Reshoring China Production to Thailand: Key Sectors that Benefit

Thailand is benefitting from Sino-US trade tensions with several Chinese-based firms relocating part of their supply chain to Thailand, especially for electronics, chemicals, and automotive