Learning to run a business “Thai style” can prove trying for foreign entrepreneurs new to the Land of Smiles. A study carried out in 2008 by Dutch and French Chambers of Commerce showed that on average, an executive takes 13 months to be totally comfortable and effective in a Thai environment.
“The intercultural aspect represents an extremely heavy hidden cost for businesses”, according to Jean-François Cousin, business coach from Bangkok-based company 1-2 WIN. “Especially since the managerial staff generally changes here every three to four years.” At times, intercultural factors alone can block or considerably slow down the carrying out of projects.
“It took me months to understand that a study wasn’t moving forward because of a faux pas,” recalls an employee of a Bangkok-based French distribution company. “I made the mistake of criticising the work of a Thai colleague in public.” While training and accompaniment are necessary, the Thai Chamber of Commerce (TCC) feels that this task is not its domain. “We do not deal with individual difficulties,” states the TCC’s President, Dusit Nonthanakorn.
Thai Government Launches “Factory Sandbox” Scheme to Protect 3 Million Jobs
The plan will focus on plants which employ at least 500 people and will build confidence among both Thai and foreign investors at a time when supply chains in rival countries are shutting down.
BANGKOK (NNT) – Thailand’s government has launched a pilot “Factory Sandbox” program to test, vaccinate and isolate factory workers, with the aim of limiting COVID-related disruptions to Thailand’s important export-driven manufacturing sector.(more…)
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