Connect with us

Corporate

McThai expects big boost from Fifa World Cup

McThai, the franchisee of McDonald’s restaurants in Thailand, yesterday announced a sales-growth target of 25 per cent for the year.

Avatar

Published

on

McThai, the franchisee of McDonald’s restaurants in Thailand, yesterday announced a sales-growth target of 25 per cent for the year. Hester Chew, chairman of the executive committee and chief executive officer, said the company expected same-store growth of between 5 and 6 per cent.

He said the Fifa World Cup, the world’s largest football tournament that kicks off in June in South Africa, would be a big growth driver for the fast-food chain.

“We will spend between 25 and 30 per cent of our marketing budget this year on World Cup activities,” said Chew.

He said the company expected sales from its home-delivery service to expand by 40 to 50 per cent during the tournament.

He added that of the country’s 130 McDonald’s restaurants, more than 50 outlets would be open 24 hours a day during the World Cup with live broadcasts of the matches in-store.

McDonald's will add up to 17 stores in Thailand this year.

McThai’s CEO said the company’s overall sales had grown by nearly 20 per cent last year, slightly below the target. Same-store sales, however, grew by just 1 per cent.

“We opened 17 McDonald’s restaurants last year. The company’s growth was driven by new stores,” said Chew, adding that up to 17 stores would be opened this year.

Chew said the Thai quick-service restaurant industry was flat last year. However, the “informal eating-out” sector showed slight growth of between 2 and 3 per cent.

Excerpt from:
McThai expects big boost from Fifa World Cup

Continue Reading
Advertisement
Comments

Corporate

Why it pays to hire quickly

A recent report by leading research and advisory company Gartner suggests that a slow and indecisive hiring process could mean that companies are losing out on key talent.

Avatar

Published

on

Three businesswomen sat around a large meeting table

In a competitive labour market, recruitment managers who take longer to decide on candidates can miss out on key talent snapped up by speedier competitors

(more…)

Continue Reading

Corporate

Employers should hire new workers based on their potential

Avatar

Published

on

A Thailand representative office is essentially a branch of a foreign corporation

58 percent of employers have hired employees based on their potential, and 94 percent of them said their potential-based hires had become a valuable part of their teams. 

(more…)

Continue Reading

Companies

A New Framework for Corporate Activism

Cathay Pacific CEO Rupert Hogg was forced to resign after his airline (30 percent owned by Air China) was accused by Beijing of not doing enough to reign in employees who showed support for Hong Kong’s pro-democracy protests.

Avatar

Published

on

Knowing when – and how – to appropriately speak out on political issues is becoming a core skill for business leaders.

(more…)

Continue Reading

Most Read

Upcoming Events

Mon 09

21st World conference pharmaceutical chemistry and drug design

December 9 @ 8:00 am - December 10 @ 5:00 pm BMT
DUBAI,UAE
Dubai
Jan 23

12th World Congress on Alzheimers Disease & Dementia

January 23, 2020 @ 9:00 am - January 24, 2020 @ 5:00 pm BMT
Feb 12

Future Energy Asia

February 12, 2020 - February 14, 2020
BITEC
Bangkok
Feb 19

13th World Congress on Nursing and Health Care

February 19, 2020 @ 9:00 am - February 20, 2020 @ 5:00 pm BMT
Phuket
Phuket city
Mar 11

Food science conferences

March 11, 2020 @ 8:00 am - March 12, 2020 @ 5:00 pm BMT

Press Release

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 11,908 other subscribers

Trending