HTC Thailand has set an aggressive strategy to take the lead in smart phones. Mobile devices are the preferred tools by social network site SNS users over PCs in at least four Asian countries including Thailand, according to a recent IDC survey report.
The report, titled “Examining Usage, Perceptions, and Monetization: The Coming of Age for Social Network Sites in Asia/Pacific,” said more than 50 per cent of respondents in China, India, South Korea and Thailand access social networks such as Facebook weekly via mobile phones. See also “Mobile Social Networking Tips.
“In China and Thailand, 62 per cent and 65 per cent of the respective respondents use mobile phones to get news alerts and notifications, receive and reply to messages, upload photos, or update personal status and profiles on popular SNS.On the other hand, 19 per cent and 25 per cent of the respondents in Australia and Singapore, respectively, registered the lowest percentage of users who access mobile versions of SNS on a weekly basis.
“The prevalence of owning a cellular phone over a PC in China, India and Thailand has directly boosted the popularity of mobile SNS access,” said Debbie Swee, market analyst, IDC Asia/Pacific Emerging Technologies Research.
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Implementation of Reforms in Thailand
Imports from new ASEAN member countries also have lower import duties. As part of ASEAN Integration System of Preferences (AISP), tariffs of products such as vinegar, chili, certain vegetables, wood products, and electronic switchboards imported from Cambodia, Myanmar and Lao PDR are either reduced or abolished from September 2008.
Most of the infrastructure development in Thailand has been responsive to demand rather than forward-looking. Availability and accessibility appear to no longer be a challenge. The next step for Thailand is to put more emphasis on quality of service delivery, management, and sound regulation.