# Thailand Targets Middle East Market by Showcasing Luxury and Wellness Tourism at Arabian Travel Market 2025

- Link: https://www.thailand-business-news.com/dubai/214718-thailand-targets-middle-east-market-by-showcasing-luxury-and-wellness-tourism-at-arabian-travel-market-2025
- Published: 2025-04-30T10:44:52+07:00
- Author: Tourism Authority of Thailand

**At the Arabian Travel Market 2025, the Tourism Authority of Thailand marked its
25th anniversary, showcasing Thailand’s diverse attractions and enhancing partnerships
with major Middle Eastern travel agencies.**

## TAT’s 25th Anniversary at ATM

Dubai, 29 April 2025 – Celebrating 25 years at the Arabian Travel Market (ATM), 
the Tourism Authority of Thailand (TAT) unveiled its “Amazing Thailand Grand Tourism
and Sports Year 2025” campaign. The Thai Pavilion acted as a hub for business and
cultural exchange, promoting partnerships with Emirates, Etihad, and dnata Travel.
TAT Governor, Ms. Thapanee Kiatphaibool, emphasized the significance of the Middle
Eastern market and Thailand’s diverse offerings in wellness, cultural heritage, 
and sports tourism.

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## Thai Pavilion and Cultural Showcase

Located in Hall 7, the Thai Pavilion, designed under “Thailand’s Charm,” hosts 55
tourism operators, demonstrating Thailand’s rich culture, from luxury wellness to
eco-experiences. Cultural demonstrations included hand-painted umbrella displays
and traditional performances like the Nora dance. The opening day featured a Memorandum
of Cooperation with Emirates and Etihad, strengthening regional ties, alongside 
the launch of the Thailand Digital Arrival Card to ease travel.

## Strategic Initiatives and Targeted Experiences

Focusing on expanding tourism, TAT introduced five strategic pillars to bolster 
Thailand’s appeal, with initiatives enhancing visitor experiences. Wellness retreats
and family-friendly activities cater to various market segments, while urban shopping
and cultural districts attract younger tourists. With 162,790 Middle Eastern visitors
already in 2025, TAT aims for 1.1 million arrivals by year-end, highlighting Thailand’s
alluring destinations and vibrant cultural scene.

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**Source** : [Thailand expands into Middle East Market highlighting luxury and wellness tourism at Arabian Travel Market 2025](https://www.tatnews.org/2025/04/thailand-expands-into-middle-east-market-highlighting-luxury-and-wellness-tourism-at-arabian-travel-market-2025/?utm_source=rss&utm_medium=rss&utm_campaign=thailand-expands-into-middle-east-market-highlighting-luxury-and-wellness-tourism-at-arabian-travel-market-2025&rand=55352)