# Thailand Steps Up Efforts to Combat Counterfeit Goods

- Link: https://www.thailand-business-news.com/economics/116263-thailand-steps-up-efforts-to-combat-counterfeit-goods
- Published: 2023-12-09T12:50:12+07:00
- Author: Thai News ข่าวไทย

Thailand is taking strong measures to combat the proliferation of counterfeit products
online in order to safeguard property rights and uphold its international reputation.

Thailand is stepping up its efforts to combat the production and distribution of
counterfeit goods, which pose a serious threat to the country’s economy, public 
health and reputation. The government has launched a new campaign to raise awareness
among consumers and businesses about the dangers and consequences of buying and 
selling fake products, as well as to encourage them to report any suspicious activities
to the authorities.

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The country still faces challenges in enforcing intellectual property rights and
protecting innovation from piracy and infringement. The DIP estimates that the value
of counterfeit goods seized in Thailand in 2019 was over 2.5 billion baht (about
75 million US dollars), with cosmetics, pharmaceuticals, electronics and clothing
being the most common items.

Counterfeit goods not only harm the legitimate businesses that invest in research
and development, but also endanger the health and safety of consumers who may unknowingly
purchase substandard or contaminated products. Moreover, counterfeit goods undermine
Thailand’s image as a reliable trading partner and a destination for quality products
and services.

## Combatting Counterfeit Products

Commerce Minister Phumtham Wechayachai is taking action against the sale of counterfeit
branded products online, emphasizing the need to protect Thailand‘s international
reputation by cracking down on property rights infringement.

The Department of Intellectual Property (DIP) plays a crucial role in educating 
small and medium enterprises (SMEs) about the significance of patenting their products.
By obtaining patents, SMEs can safeguard their innovations and prevent unauthorized
imitation.

Moreover, the DIP is dedicated to strengthening Thailand’s global soft power by 
actively promoting the production and recognition of geographical indication (GI)
products. This initiative not only helps protect the unique identity and quality
of Thai products but also contributes to the country’s reputation in the international
market.

As a result of these efforts, 960 items violating copyrights have been removed from
online platforms, demonstrating the impact of the crackdown on counterfeit products
and copyright infringement. The government’s proactive approach and partnerships
with leading online platforms indicate a firm commitment to protecting intellectual
property rights in Thailand.

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## Partnerships and Agreements

DIP Director-General Vuttikrai Leewiraphan announced an upcoming memorandum of understanding
between 30 copyright owners and three leading online platforms – Lazada, Shopee,
and TikTok Shop. This agreement is expected to strengthen the fight against piracy
by allowing direct reporting of infringements. The DIP is also collaborating with
Facebook to develop tools for identifying and removing counterfeit products, aiming
to address copyright violations on the platform.

The DIP hopes that these efforts will help reduce the demand and supply of counterfeit
goods in Thailand, as well as improve the country’s intellectual property environment
and competitiveness. The DIP also urges consumers and businesses to support the 
anti-counterfeit drive by choosing authentic products, verifying the source and 
quality of the products they buy, and reporting any suspicious activities to the
authorities.

Source : National News Bureau of Thailand