# Summer bookings to Thailand are projected to surge by 95%

- Link: https://www.thailand-business-news.com/economics/168291-summer-bookings-to-thailand-are-projected-to-surge-by-95-in-2024
- Published: 2024-10-16T10:01:00+07:00
- Author: Arun Upadhyaya

**Affluent travelers increasingly explore traditional and emerging destinations.
While iconic cities like Rome and Paris remain favorites, countries like Thailand,
Slovenia, and the UK see rising bookings.**

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## Key Points

 * Wealthy travelers are increasingly exploring both traditional hotspots like Rome
   and Paris and emerging destinations such as Thailand, Slovenia, and the UK. **
   Luxury travel bookings for Thailand surged 95%, with Japan and China seeing similar
   increases as demand returns post-pandemic.**
 * Slovenia and Portugal are gaining popularity, with summer bookings up 24% and
   34% respectively, catering to travelers seeking unique experiences. The UK’s 
   outdoor offerings are also attracting more visitors, leading to a 32% rise in
   bookings.
 * Canada is seeing a 40% increase in bookings, offering cooler climates and outdoor
   adventures. Meanwhile, the Caribbean, especially the Dominican Republic and St.
   Barthélemy, is experiencing significant growth, driven by travelers looking for
   warmth and luxury.

Wealthy travelers are increasingly seeking a blend of traditional and emerging travel
destinations, evidenced by insights from luxury travel agency Virtuoso. Iconic European
cities like Rome and Paris continue to dominate the preferences of affluent tourists,
but there is a noticeable shift towards less conventional locations such as Thailand,
Slovenia, and various parts of the United Kingdom. Specifically, the allure of unique
experiences is driving affluent visitors to explore destinations they previously
overlooked.

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For instance, **summer bookings to Thailand are projected to surge by 95% in 2024**,
partially due to heightened interest following the shooting of the HBO series “The
White Lotus” at Four Seasons Resort Koh Samui. Similarly, Japan and China are experiencing
significant boosts in travel bookings, with increases of 110% and 68%, respectively.
This rising trend can be attributed to the pent-up demand from slow reopenings post-
pandemic, alongside the current favorable exchange rates in Japan.

Slovenia, an emerging European hotspot, has also seen a 24% jump in summer travel
bookings, appealing to travelers desiring sustainability and a more pristine environment.
Portugal, especially Lisbon and Porto, is drawing attention too, with overall summer
bookings witnessing a 34% increase. The country’s authenticity and affordable luxury
options distinguish it from more heavily touristed locales.

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In addition, the United Kingdom and Ireland have gained popularity, with a reported
32% rise in bookings, thanks to their outdoor offerings and burgeoning culinary 
scenes. North America and the Caribbean are not left behind: Canada is experiencing
a 40% increase in summer bookings, while destinations like the Dominican Republic
and Saint Barthélemy are also seeing substantial growth in interest among affluent
travelers.

Overall, this upward trend in luxury travel highlights affluent tourists’ evolving
desires for unique, authentic, and sustainable experiences in both traditional and
unconventional locales across the globe.