# Motor Show 2026 Recap: Key Booking Trends and Their Influence on Thailand’s Economy

- Link: https://www.thailand-business-news.com/economics/304496-motor-show-2026-recap-key-booking-trends-and-their-influence-on-thailands-economy
- Published: 2026-04-29T15:48:48+07:00
- Author: Economic Intelligence Center Siam Commercial Bank

**Motor Show 2026 saw record 130,000 bookings, driven by EV demand and shifting 
consumer priorities. Growth relies on imports, highlighting the need for domestic
EV production, supply chain development, and fair competition.**

## Key Takeways

### 🚗 Booking Trends

 * Record **130,000 car bookings**, the highest ever.
 * Driven by strong demand for **electric vehicles (EVs)**, boosted by high oil 
   prices from Middle East conflict.
 * **Chinese automakers** gained significant market share, reflecting shifting consumer
   preferences.

### 👥 Consumer Behavior

 * Buyers now prioritize **value for money and technology** over brand loyalty.
 * EVs often chosen as **second or additional household cars**, making consumers
   more open to new entrants.

### 📉 Conversion & Risks

 * About **70% of bookings expected to convert** into deliveries, lower than the
   75–80% average in 2022–2025.
 * Tight credit conditions for EVs (high down payments, shorter loan terms).
 * Risk of cancellations due to new model launches or long delivery times.

## Record High Bookings at Motor Show 2026

Motor Show 2026 achieved a record-breaking 130,000 car bookings, driven largely 
by the growing popularity of electric vehicles (EVs) and changing consumer preferences
in Thailand. Chinese automakers gained significant market share as consumers prioritized“
value for money and comprehensive technology” over brand loyalty. Rising oil prices
due to the Middle East conflict further accelerated the shift toward EVs, often 
chosen as a second vehicle, leading to increasing interest in newer automakers entering
the Thai market.

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## Delivery Rates and Economic Impact

SCB EIC estimates about 70% of bookings at the Motor Show will convert to actual
deliveries, slightly lower than previous years due to tighter credit approvals and
high down payments for EVs. Consumer cancellations may increase with new model launches
and long delivery times. Despite growing vehicle sales, the economic impact on Thailand
remains limited because most cars sold are imported, highlighting the need to strengthen
the domestic supply chain and EV infrastructure.

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## Supporting Thailand’s EV and Automotive Industry

The EV transition is progressing rapidly, but support for traditional automakers
must continue. Investment in domestic EV production and the parts manufacturing 
network should increase alongside efforts to create a competitive, fair market for
both established and new players. This would enhance economic value, reduce import
reliance, and ensure sustainable growth for Thailand’s automotive industry.

[Source link ](https://www.scbeic.com/en/detail/product/10088?rand=55232)