SAMENTA & Trinity42 Forge Strategic Collaboration to Unveil the Digitalisation Roadmap and Customised Dream Trip

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Kuala Lumpur, September 2023 — In an exciting development, the Small and Medium Enterprises Association (SAMENTA), Malaysia’s longest-standing SME association, has forged a strategic alliance with Trinity42, a full funnel digital marketing solutions provider, one of the Malaysian channel sales partners of, a leading platform for global business-to-business (B2B) e-commerce.

This partnership is set to pave the way for a Digitalisation Roadmap and a tailor-made dream trip, marking a significant milestone for both companies’ journeys. Dream Trips to Hangzhou, China. As part of the collaboration, SAMENTA is excited to introduce the Dream Trip series for its members. These tailor-made trips will see participants travel to Hangzhou, China to interact with representatives and acquire insights useful for their export strategy formulation, promising unforgettable experiences and networking opportunities.

The first two trips are slated to take place over the next several months. More details will be shared in due course. “Trinity42 as the 14 years pioneer channel partner for, our mission is to enable the SMEs to venture into the global marketplace through the Digital Global Trade Solutions.

SAMENTA Members and personnel

With this strategic collaboration, we are taking a leap with the Malaysia SMEs into the global market.” Christopher Ng, Group CEO of Trinity42. MOU Signing Event To commemorate the official commencement of this historic collaboration, an MOU signing event will take place at Bangsar South and is scheduled in conjunction with the Trinity42 x online export seminar on September 21st. This momentous occasion will feature representatives from both Trinity42 and SAMENTA, with playing a pivotal supporting role.

SAMENTA is delighted to extend an invitation to its valued members to attend the seminar to learn about how to build a successful international digital export business through e-commerce, further strengthening the bond between the organisation and its members. “SAMENTA is fully supporting the MADANI Economy Framework in focusing on digitalisation of the Malaysia SMEs. We are honoured to bring the Malaysia SMEs to the global level” Edwin Ng, the Chairman of SAMENTA, Central Region. The primary goal of this event is to share and highlight the strong partnership between SAMENTA and Trinity42, formerly known as Panpages, a long-standing channel partner of in Malaysia since 2009. Additionally, this event aims to inspire new members to sign up and existing members to secure their spots for upcoming dream trips that promise extraordinary experiences.

The collaboration between SAMENTA and Trinity42 signifies a commitment to innovation and excellence in the industry. “We are thrilled about the alliance between SAMENTA and Trinity42. With Trinity42 being our long-standing partner in Malaysia and SAMENTA being a hub of Malaysian SMEs, this tie-up will help expand’s reach to small businesses in the country and strengthen our commitment to driving their digital transformation. We look forward to the MOU signing and to hosting SAMENTA members on the upcoming Dream Trips,” Roger Luo, Head of Southeast Asia,

For detailed information about the event, please contact Cynthia Foong at or 6018-6616999.

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This content was prepared by our news partner, VRITIMES. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Thailand Business News

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