The “THAICONIC SONGKRAN CELEBRATION” will take place in Bangkok from April 10th to 21st, following the recognition of Songkran festival as a UNESCO World Intangible Cultural Heritage.
Key Takeaways
- The “THAICONIC SONGKRAN CELEBRATION” in Bangkok from April 10th to 21st will showcase a blend of traditional Thai water-splashing activities and contemporary cultural experiences, aiming to draw over 1.5 million participants.
- The festival, backed by a 60 million baht marketing investment, includes a parade of Songkran goddesses, a water-pouring ceremony on a Phra Phuttha Sihing replica, and vibrant water splashing activities, encouraging attendees to wear floral shirts.
- The event, a collaboration between ICONSIAM, government departments, and tourism authorities, aims to position Songkran as a key player among international cultural festivals, contributing to Thai culture and economic development.
The event, organized by ICONSIAM, will feature a mix of traditional Thai water-splashing activities and modern cultural experiences, with a 60 million baht marketing investment. It aims to attract over 1.5 million participants and will include a parade of Songkran goddesses, water-pouring ceremonies, and vibrant water splashing activities.
The event is a collaboration between the public and private sectors and aims to promote Thai traditions, hospitality, and economic development.
Cultural and Traditional Showcases
Culture Minister Mr. Sermsak Pongpanit highlighted the significance of supporting the Songkran celebrations in Bangkok and five other locations to celebrate Thailand‘s UNESCO ‘Intangible Cultural Heritage‘ status. The appointment of Miss Antonia Porsild as the Nang Songkran goddess of 2024 and the launch of Songkran songs in multiple languages aim to enhance global awareness of the festival’s cultural heritage. The festival will feature grand processions, performances, and traditions from various regions, illustrating the diversity of Thai culture.
Promoting Thai Soft Power
Minister of Tourism and Sports, Ms. Sudawan Wangsuphakijkosol, emphasized the government’s commitment to promoting Thai soft power through festivals like Songkran. The “Maha Songkran Parade” will feature over 20 grand processions with more than 1,000 performers, creating a memorable experience for visitors. TAT Governor, Ms. Thapanee Kiatphaibool, highlighted the festival’s global reach through broadcasts on international platforms and the involvement of celebrities and influencers. The festival aims to inspire travel and tourism activities, contributing to an increase in overall revenue and visitor arrivals.
