# Thailand to host the ‘THAICONIC Songkran Celebration’ from April 10th to 21st 2024

- Link: https://www.thailand-business-news.com/entertainment/132341-thailand-to-host-the-thaiconic-songkran-celebration-from-april-10th-to-21st-2024
- Published: 2024-03-21T14:29:45+07:00
- Author: NNT

The “THAICONIC SONGKRAN CELEBRATION” will take place in Bangkok from April 10th 
to 21st, following the recognition of Songkran festival as a UNESCO World Intangible
Cultural Heritage.

## Key Takeaways

 * The “THAICONIC SONGKRAN CELEBRATION” in Bangkok from April 10th to 21st will 
   showcase a blend of traditional Thai water-splashing activities and contemporary
   cultural experiences, aiming to draw over 1.5 million participants.
 * The festival, backed by a 60 million baht marketing investment, includes a parade
   of Songkran goddesses, a water-pouring ceremony on a Phra Phuttha Sihing replica,
   and vibrant water splashing activities, encouraging attendees to wear floral 
   shirts.
 * The event, a collaboration between ICONSIAM, government departments, and tourism
   authorities, aims to position Songkran as a key player among international cultural
   festivals, contributing to Thai culture and economic development.

The event, organized by ICONSIAM, will feature a mix of traditional Thai water-splashing
activities and modern cultural experiences, with a 60 million baht marketing investment.
It aims to attract over 1.5 million participants and will include a parade of Songkran
goddesses, water-pouring ceremonies, and vibrant water splashing activities.

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The event is a collaboration between the public and private sectors and aims to 
promote Thai traditions, hospitality, and economic development.

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## Cultural and Traditional Showcases

Culture Minister Mr. Sermsak Pongpanit highlighted the significance of supporting
the [Songkran celebrations](https://www.thailand-business-news.com/tourism/130827-songkran-rebranded-as-maha-songkran-world-water-festival-2024)
in Bangkok and five other locations to celebrate Thailand‘s UNESCO ‘Intangible Cultural
Heritage‘ status. The appointment of Miss Antonia Porsild as the Nang Songkran goddess
of 2024 and the launch of Songkran songs in multiple languages aim to enhance global
awareness of the festival’s cultural heritage. The festival will feature grand processions,
performances, and traditions from various regions, illustrating the diversity of
Thai culture.

## Promoting Thai Soft Power

Minister of Tourism and Sports, Ms. Sudawan Wangsuphakijkosol, emphasized the government’s
commitment to promoting Thai soft power through festivals like Songkran. The “Maha
Songkran Parade” will feature over 20 grand processions with more than 1,000 performers,
creating a memorable experience for visitors. TAT Governor, Ms. Thapanee Kiatphaibool,
highlighted the festival’s global reach through broadcasts on international platforms
and the involvement of celebrities and influencers. The festival aims to inspire
travel and tourism activities, contributing to an increase in overall revenue and
visitor arrivals.