# Debut of the Inaugural NIMO WAVE LIVE SHOW at Thailand Game Show 2024

- Link: https://www.thailand-business-news.com/entertainment/169924-debut-of-the-inaugural-nimo-wave-live-show-at-thailand-game-show-2024
- Published: 2024-10-21T15:38:38+07:00
- Author: SiamNews PR

The Thailand Game Show 2024 concluded with NIMO’s e-sports-themed music festival
and a musician commercialization support program, enhancing collaboration in gaming
and pan-entertainment, attracting numerous exhibitors and audience participation.

BANGKOK, Oct. 20, 2024 /PRNewswire/ — The Thailand Game Show 2024 is successfully
concluded on October 20, 2024, at Exhibition Hall 3-4 of the Queen Sirikit National
Convention Center in Bangkok, Thailand. This year’s game show has continued to attract
numerous exhibitors that specialize in anime, gaming, food and other sectors, as
well as countless passionate gamers. Being a globally renowned game and pan-entertainment
live streaming platform, NIMO, serving as an official strategic partner, participated
in the exhibition and hosted the inaugural large-scale e-sports-themed music festival–
NIMO WAVE LIVE SHOW, to cater to 1,000 audiences.

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During the event, NIMO also announced the launch of its musician commercialization
support program to continuously expand its pan-entertainment content landscape and
accelerate its commercialization process. Thailand’s Minister of Culture, Sudawan
Wangsuphakijkosol, along with other government officials, and NIMO CEO Leo Li, attended
this year’s game show.

**NIMO Deepens Collaboration with Thailand Game Show to Continuously Strengthen 
Global Commercialization Landscape**

NIMO has set up a rich array of check-in elements at its on-site booth S4, themed“
NIMO GAME SOLUTION SPACE,” including the interactive challenge zone. Gamers or fans
who complete the fun interactive tasks on-site have the chance to win generous gift
packs, such as NIMO squishy toys, emoji stickers, woven bags, and music festival-
themed gifts, which attracted active participation and widespread attention of many
fans. Furthermore, three top Vietnamese streamers cosplayed at the game show and
engaged in live streaming as well as on-site interactions, sharing the joy of live
streaming with local users up close. Additionally, to promote NIMO’s youthful and
energetic brand image, various trendy items such as fashionable T-shirts were displayed
in the “NIMO STORE” exhibition area, further enhancing NIMO’s brand influence globally.

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In addition to bringing more communication opportunities to local users, NIMO’s 
participation in the Thailand Game Show also aims to connect with more localized
business partners. By exhibiting offline, NIMO hopes to foster cross-industry collaborations
with organizations from various sectors. Starting 2024, NIMO has actively participated
in ChinaJoy in China, Gamescom in Germany, and the highly anticipated Thailand Game
Show. It is evident that NIMO ‘s participation in each game exhibition has demonstrated
a clear strategic plan and brand upgrade. For instance, at ChinaJoy in Shanghai,
China, NIMO unveiled its new slogan “GLOBAL NIMO, LOCAL FUN!”, emphasizing that 
while expanding globally, NIMO also attaches great importance to the development
of localized community ecosystems. In Cologne, Germany, it can be seen the in-depth
collaboration between NIMO and Tencent Games, breaking through NIMO’s own business
boundaries. NIMO is more than being just a live streaming platform, but also a full-
service game distribution platform, a global influencer marketing agency, and a 
professional e-sports tournament organizer. Now in Thailand’s Bangkok, NIMO remains
to be full of surprises. At this year’s Thailand Game Show, NIMO hosted an e-sports-
themed music festival for thousand people and rolled out a musician commercialization
support program, further integrating gaming, music, and pop culture elements. Its
diversified content platform community and omnichannel marketing capabilities make
it even more anticipated.

**NIMO WAVE LIVE SHOW Debuts at Thailand Game Show and Rolls Out Musician Support
Initiative**

As the major highlight of the game show, the NIMO WAVE LIVE SHOW was held on the
evening of October 19th at the main stage of the game show venue. Renowned Thai 
singers MILLI and IRONBOY, popular Thai band PAPER PLANES, Sisweet, and Brazilian
pop singer Lúcia, among other artists and bands, brought a multitude of familiar
songs to the audience. Additionally, band lead vocalist Phạm Anh Khoa, guitarist
Dzung, music producer as well as renowned DJ Teddy Doox, and well-known DJ Brian,
who are under Vietnam’s OEG Talent House, also delivered exhilarating performances.
Popular game-related songs such as those from “Arena Breakout,” “Battle of Golden
Spatula,” “PUBG,” and “League of Legends” were performed, igniting the passion of
every audience at the scene!

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Following the success of the inaugural NIMO WAVE LIVE SHOW, NIMO is poised to unveil
a commercial support program tailored specifically for musicians. The program aims
to attract more talented and innovative musicians to join the newly launched NIMO
WAVE music category in August by offering diversified revenue streams, music distribution
and promotion services, creative support, and technological empowerment. Worth mentioning
is that OEG Talent House, along with more than ten affiliated musicians, has taken
the lead in joining the NIMO WAVE music section. Currently, NIMO has forged partnerships
with Revolution, the most influential music festival organizer in Southeast Asia,
and NCT, a renowned music platform in Vietnam. Additionally, NIMO will provide services
such as copyright management, brand collaboration, advertising revenue sharing, 
and creative tool development to help enhance musicians’ comprehensive capabilities
in content creation, music distribution, commercial earnings, and personal influence.

Looking ahead, NIMO will continue strengthening cooperation with the gaming industry
to explore more cooperative approaches such as exclusive customized game music and
soundtrack albums for game characters, enhancing the diversity of entertainment 
content. On one hand, NIMO plans to collaborate with top musicians, record labels,
and content creators to establish a global network of music partners. By tailoring
content creation and community operations to the musical styles and user preferences
of different regions, NIMO aims to build a more diverse pan-entertainment content
consumption ecosystem. On the other hand, NIMO will continue to actively explore
crossover collaborations with various fields, and expand partnerships with global
entertainment companies, technology platforms and cultural events, to tap into the
substantial commercial value within the pan-entertainment sector.

 

**Source** : [Debut of the Inaugural NIMO WAVE LIVE SHOW at Thailand Game Show 2024, Unveiling the Commercial Potential of Music](https://www.prnasia.com/story/archive/4535370_AE35370_0?rand=102387)

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