# Swedish Week in Thailand: Honoring Heritage, Showcasing Design, and Celebrating Innovation

- Link: https://www.thailand-business-news.com/european-union/207441-swedish-week-in-thailand-honoring-heritage-showcasing-design-and-celebrating-innovation
- Published: 2025-04-06T22:02:02+07:00
- Author: Jessica Lee

**The Thai-Swedish Chamber of Commerce is hosting Swedish Week from April 5-11, 
2025, at IKEA Bangna, showcasing Swedish culture, design, and innovation through
engaging activities and brand storytelling.**

## Key Takeaways

 * The Thai-Swedish Chamber of Commerce is organizing a week-long event, Swedish
   Week, from 5 to 11 April 2025 at IKEA Bangna, celebrating Swedish culture, design,
   and lifestyle, in collaboration with four prominent Swedish companies: Electrolux,
   Fitness24Seven, Fysik, and THE THREE BY TPV.
 * The event marks the launch of IKEA’s Stockholm 25 collection and offers an immersive
   experience of Swedish aesthetics and values through engaging activities, product
   showcases, and storytelling.
 * Swedish Week aims to strengthen the connection between Swedish businesses and
   the Thai public, serving as a platform for cultural exchange and soft diplomacy,
   aligning with SweCham’s mission to promote Swedish interests in Thailand.

The Thai-Swedish Chamber of Commerce is excited to announce a week-long celebration
of Swedish culture from April 5 to 11, 2025, at IKEA Bangna. This event, known as
Swedish Week, will highlight notable Swedish brands, reflecting Sweden‘s rich heritage
in design and lifestyle, and will coincide with the launch of IKEA’s Stockholm 25
collection.

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Co-hosted by SweCham and four prominent Swedish companies—Electrolux, Fitness24Seven,
Fysik, and THE THREE BY TPV—Swedish Week promises an immersive experience in the
Smaland area of IKEA Bangna. Attendees will enjoy engaging activities, product showcases,
and storytelling that connect Swedish innovation with local culture.

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“Swedish Week celebrates our design, innovation, and community spirit,” states the
Thai-Swedish Chamber of Commerce. Guests are invited to explore participating brands,
share their experiences online using #SwedishWeek, and engage in a cultural exchange
that aligns with SweCham’s mission to promote Swedish interests in Thailand since
1989. More details can be found on SweCham‘s Instagram and website.

**Source** : [Swedish Week in Thailand celebrates heritage, design and innovation](https://scandasia.com/swedish-week-in-thailand-celebrates-heritage-design-and-innovation/?rand=157030)