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Online ad spending expected to increase more than 30 per cent

The boom in online social media is expected to lead to an increase of more than 30 per cent in online-advertising spending this year. The increasing number of people engaged in the social networks and more time being spent online by Internet users are two main factors being used to convince marketers to spend more on online advertising, according to marketing agencies.

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The boom in online social media is expected to lead to an increase of more than 30 per cent in online-advertising spending this year. The increasing number of people engaged in the social networks and more time being spent online by Internet users are two main factors being used to convince marketers to spend more on online advertising, according to marketing agencies.

The managing director of online advertising agency TopSpace, Kasamart Neerapatama, forecast a 30-per-cent increase in spending on online advertising in 2010. He named three factors responsible for this: the increasing number of social-media users; the increasing total number of Internet users; and the Fifa World Cup.

TopSpace, which oversees online media for top websites including Sanook.com, Hi5.com, Mcot.net and Yahoo.com, claims a 25- to 30-per-cent share of the total online-advertising market.

However, online advertising currently claims only 1 or 2 per cent of total advertising spending.

via Online ad spending grows sharply.

Business

Large Shopping Malls in Bangkok Will Be Closed until July 25th

Shopping malls under the Mall Group, including all branches of The Mall, the Emporium, Emquartier and Paragon Department Store, are also closed for 14 days, from today, except for supermarkets, food courts, pharmacy shops, eateries (take-out and delivery only), banks, mobile phone shops and vaccination sites.

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BANGKOK (NNT) – Large-scale shopping malls in Bangkok and in some dark-red zone provinces are now closed for two weeks, to comply with the latest COVID-19 curbs in 10 provinces.

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Business

Downside risks loom for Thai economy due to Prolonged COVID-19 Outbreak

The most important issue for the Thai economy at present would be the procurement and distribution of appropriate vaccines adequately and timely.

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The Bank of Thailand (BoT) has revealed that Thailand’s economy faces significant downside risks, because a prolonged COVID-19 outbreak could cause the economy to underperform the baseline projection, squeezing business liquidity and slowing employment.

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