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Online ad spending expected to increase more than 30 per cent

The boom in online social media is expected to lead to an increase of more than 30 per cent in online-advertising spending this year. The increasing number of people engaged in the social networks and more time being spent online by Internet users are two main factors being used to convince marketers to spend more on online advertising, according to marketing agencies.

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The boom in online social media is expected to lead to an increase of more than 30 per cent in online-advertising spending this year. The increasing number of people engaged in the social networks and more time being spent online by Internet users are two main factors being used to convince marketers to spend more on online advertising, according to marketing agencies.

The managing director of online advertising agency TopSpace, Kasamart Neerapatama, forecast a 30-per-cent increase in spending on online advertising in 2010. He named three factors responsible for this: the increasing number of social-media users; the increasing total number of Internet users; and the Fifa World Cup.

TopSpace, which oversees online media for top websites including Sanook.com, Hi5.com, Mcot.net and Yahoo.com, claims a 25- to 30-per-cent share of the total online-advertising market.

However, online advertising currently claims only 1 or 2 per cent of total advertising spending.

via Online ad spending grows sharply.

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Business

Thailand aims to push its games and content industry

After almost a year under the pandemic, the number of game players in Thailand rose to 32 million and helped the market generate over a billion dollars in 2020, according to NewZoo, an international analytics and market research group.

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Currently, key digital organizations involved in the economy are joining forces to push the Thai gaming industry, so as to attain the level of a regional hub.

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Investment

Thailand’s H1 Investment Applications rise 158% in combined value, BOI says

Japanese firms ranked first with 87 projects worth 42.8 billion baht, followed by investments from the U.S. with 18 projects worth 24.1 billion baht, and China with 63 projects worth 18.6 billion baht.

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In the first six months of 2021, Thailand’s investment applications increased 14% from the year earlier period in terms of the number of projects, and 158% in combined value, led by increasing foreign direct investment (FDI) applications, sustained growth in target industries including the electronics and medical sectors, as well as in power generation, the Thailand Board of Investment (BOI) said.

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