Business
Online ad spending expected to increase more than 30 per cent
The boom in online social media is expected to lead to an increase of more than 30 per cent in online-advertising spending this year. The increasing number of people engaged in the social networks and more time being spent online by Internet users are two main factors being used to convince marketers to spend more on online advertising, according to marketing agencies.

The boom in online social media is expected to lead to an increase of more than 30 per cent in online-advertising spending this year. The increasing number of people engaged in the social networks and more time being spent online by Internet users are two main factors being used to convince marketers to spend more on online advertising, according to marketing agencies.
The managing director of online advertising agency TopSpace, Kasamart Neerapatama, forecast a 30-per-cent increase in spending on online advertising in 2010. He named three factors responsible for this: the increasing number of social-media users; the increasing total number of Internet users; and the Fifa World Cup.
TopSpace, which oversees online media for top websites including Sanook.com, Hi5.com, Mcot.net and Yahoo.com, claims a 25- to 30-per-cent share of the total online-advertising market.
However, online advertising currently claims only 1 or 2 per cent of total advertising spending.
via Online ad spending grows sharply.
Business
Online intellectual property dispute platform to go live next year
The online dispute settlement platform for intellectual property cases will assist with cases related to copyright, patents, and trademark infringements using digital technology.
Business
Thailand pushes for “Ease of Doing Business” reforms
Thailand is in the process of responding to the World Bank’s advice and the “Ten for Ten” proposal by five ambassadors to Thailand, according to Deputy Prime Minister and Minister of Energy Supattanapong Punmeechaow.

The government has made improving the business environment in Thailand a key policy by setting a goal to raise the ranking of the ease of doing business to be among the top 20 countries in the world.
(more…)Business
Thailand remains in pole position for the highest funds raised across Southeast Asia
Taking the top two spots on the region’s leaderboard this year are Thailand’s Central Retail Corporation Public Company Limited and SCG Packaging Public Company Limited with US$1.77 billion and US$ 1.27 billion funds raised respectively

THAILAND, 26 November 2020 — Capital markets across Southeast Asia stayed resilient in 2020 despite a host of uncertainties from the evolving global health crisis to the worsening US-China trade tensions and the impact of the US presidential elections.
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