To cash in on China’s decision to make the yuan’s exchange rate more flexible, the Tourism Authority of Thailand (TAT) plans a road show in the country to attract one million tourists into Thailand as targeted this year.
Speaking after a meeting of the tourism agency’s board of directors, Governor Surapon Sawetserani said TAT officials will visit China to negotiate with tour operators seeking their support in encouraging Chinese people to visit Thailand following the yuan’s appreciation.
“It is suitable now to attract Chinese tourists into Thailand because the strengthening of the yuan makes it cheaper for package tours in Thailand. Simultaneously, the tourists will receive visa fee waivers granted as part of Thailand’s measures to stimulate tourism.
The Tourism Authority of Thailand (TAT) has launched “Amazing Thailand Grand Sale 2010” online activity on TAT’s Facebook and Twitter to encourage tourists around the world to participate in the “Amazing Thailand Grand Sale 2010” campaign running from June 15th to August 15th, 2010. TAT has realized the massive potential that this new channel provide for e-marketing to build stronger relationships with the social media communities and do believe that the Amazing Thailand Grand Sale 2010 will increase travelers’ shopping and spending during June to August 2010, and provide excellent first-hand tourism information to social networking site users which will help promote tourism in Thailand and will let people worldwide have confidence in traveling to Thailand.
Total revenue in China’s tourism industry is expected to grow 13 percent to hit 1.4 trillion yuan (205 billion U.S. dollars) in 2010, as the country rolls out favorable policies to back the industry, said the China Tourism Academy in a report released Thursday.
Chinese tourists are forecast to make 2.1 billion domestic trips in the new year, up 12 percent from 2009, which would generate 1.1 trillion yuan of revenue for the industry, a rise of 14 percent year on year, according to the report.
The number of inbound trips by overseas tourists would stand at136 million, up 8 percent from a year earlier, while outbound trips by Chinese tourists would advance 15 percent to 5.4 billion.
The Chinese government posted guidelines last December to promote the development of the tourism industry, vowing to lower market threshold and simplify approval procedures for tourism enterprises, and encourage local authorities to attract overseas investment, opening the domestic tourism market to foreign companies.
the Chinese outbound travel & tourism industry, COTTM, (China Outbound Travel & Tourism Market) recently held its 6th edition of the annual trade show in Beijing, China.
This year the exhibition included 230 exhibitors from 55 different countries, from Australia to Azerbaijan; Croatia to Cuba; Thailand toTanzania, creating a global platform of destinations and services, and the business opportunities to meet with the key Chinese industry professionals and buyers.
For the first time, COTTM welcomed destinations inluding Bhutan, Croatia,Israel, Indonesia & Tanzania; as well as a Caribbean and Japanese Pavilion to the exhibition. Also through the private sector for the first time, Jordan, Madagascar, Namibia and Turkey also participated. Over 3,000 Chinese travel trade professionals convened at COTTM to meet exhibitors from all over the world, to source new products and destinations for the rapidly expanding Chinese outbound travel market.