CenCar Co, the local operator of Carrefour hypermarkets, yesterday signed an agreement with suppliers and farmers to widen its product line in response to health-conscious consumers.
Patrick Bonnifait, the company's merchandise director, said the popularity of Carrefour Quality Line (CQL) products had been increasing every year because of concern for good health.
CQL was initiated in Thailand in 2000 to respond to customers concerned with food safety. Pork has been a success story with its sales accounting for more than 40% of CQL product sales. CQL fruit represents 20% of all fruit sold in Carrefour.
CQL now has more than 100 products in six categories: vegetables, fruit, pork, shrimp, fish and fragrant rice.
The CQL logo is stamped on fresh food as a guarantee of quality and safety, and that no chemicals or harmful contaminants were used in its production. The CQL line in France makes up 30-40% of total sales.
In Thailand, CQL products make up 5% of fresh product sales. However, it found the proportion of pork purchased with a CQL logo was now 30-40%, on par with France, while shrimp was 10%.
The environmental case for remote working
Anyone searching for a silver lining to the pandemic should look to the clear, blue skies above them. A reduction in pollution worldwide has been an unintended benefit of the lockdowns and stay-in-place orders imposed to control the spread of COVID-19.
Thailand Q1 Investment Applications Soar 80% as FDI More Than Double says BOI
The top three source countries of FDI applications during the first quarter were South Korea, China, and Singapore, with similar levels of investment. Korean investment soared due to a large-scale joint venture in the medical sector, Ms Duangjai said.
The Thailand Board of Investment (BOI) said today that in the first quarter of 2021, investment applications rose 80% from the year earlier period to a total value of 123.4 billion baht (USD3.9 billion), led by projects in the medical and electric and electronics (E&E) sectors, as foreign direct investment (FDI) applications more than doubled.(more…)
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